Plan, develop and manage influencers interactions across digital channels to increase brand exposure, strengthen brand image and support for driving social commerce.
Responsibilities
Social Advocacy Marketing Strategy-Execution
- Oversee planning and execution of social marketing strategy of advocacy, manage operations excellence of Influencer Management agency
- Ensure marketing targets are achieved with cost efficiency and value check for all influencer representing brands campaigns.
- Monitor & analyze social listening insights/conversations/reports to come up with proper actions needed that lead to optimization and efficiency in achieving social advocacy performance KPIs
- Keep up to date on social trends and best practices to share and upskill internal stakeholders.
- Work cross-functionally to advise on developing appropriate advocacy content required
- Involve in the management and governance of advocacy agency bidding, evaluation, and operations; build and monitor the collaboration of lead communication agency x advocacy agency.
Social Advocacy Commerce Strategy-Execution
- Develop influencer commerce/affiliate strategy, and pool of influencers for social commerce leverage.
- Plan and manage commercial activities on Social Commerce channels.
- Collaborate across the multifunctional team (MKT, socom/ecom, media) to plan and manage delivery of monthly GMV KPI
- Monthly Recruit & validate new KOC. Performance Tracking & Reporting.
- Keep up to date with influencer commerce/affiliate practices, upskilling internal stakeholders.
Social Advocacy Community Management
- Lead initiatives to develop relationship with influencers communities (Incl KOL, KOC,), advise on strategic approach for partnership
- Develop advocacy community of e-beauty advisors, educators, community managers, creators based on engagement activities and development programs
- Identity and build community expansion strategy & framework to develop brand advocates community.
REQUIRED COMPETENCIES: 5+ years of relevant work experience in related scope especially solid experiences in digital marketing and influencer management
Preferred Competencies
SOCIAL GURU
- Love social and be a social savvy
- On trend with what's hot on social, love to digest social content, a social content creator is an advantage
- Be sharp and agile to initiate social content marketing actions based on insights and social performance monitoring
- Builds network of social ecosystem and influencers
- Excellent interpersonal skills, communication skills, experience from social agency is an advantage
BRAND MARKETING BUILDING
- Is obsessed with consumer centricity
- Builds audience through relevant content
- Scales consumers and influencers engagement
- Masters social marketing tactics
DIGITAL TRANSFORMATION LEADERSHIP
- Likes to engage with the extended team and share findings. Need to have strong communication and negotiation skills because you will cooperate with highly passionate and innovative teams.
- Strategizes digital transformation
- Upskills and transmits digital knowledge and mindset
- Drives the change toward brand and consumer centricity
- Leads toward data-driven marketing organization
DIGITAL TECHNOLOGY EXPERTISE
- Leads with strong agile project management skills
- Acts as a strategic business partner
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