ORBITAL RANK is a results-driven SEO agency specializing in building and scaling content-driven websites across diverse industries. By leveraging scalable content systems and robust domain infrastructure, we turn websites into high-value digital assets that drive sustainable organic growth.
We are looking for a highly experienced Senior SEO Manager to lead the entire SEO strategy for our in-house products, including news portals, content sites, review platforms, and large-scale publishing websites. This role is responsible for driving organic growth, scaling high-traffic websites, optimizing content production, and building an 'SEO-first culture across the company.
Responsibilities
A. SEO Strategy for Content & Publishing Products
- Build, own, and execute the SEO strategy for all in-house content products (news, blogs, review sites, portals).
- Plan long-term SEO growth for organic traffic, Discover traffic, and trending/topic clusters.
- Develop SEO roadmaps aligned with content production, editorial cycles, and product development.
- Ensure consistency in site structure, taxonomy, tagging, and content hierarchy across all properties.
B. Multi-site & Multi-niche SEO Management
- Oversee SEO performance across multiple brands, verticals, and markets.
- Build scalable SEO templates and frameworks that apply across different website types.
- Consolidate best practices for on-page/off-page, technical, and content optimization.
C. Content Strategy & Editorial SEO
- Work closely with the Content/Editorial team to guide topic selection, content calendar, and keyword mapping.
- Establish guidelines for E-E-A-T, content depth, fact-checking, and search intent alignment.
- Build frameworks for long-form, news content, review content, and evergreen content.
D. Technical SEO for Large Websites
- Audit and optimize site architecture, schema markup, URL structure, sitemap health, pagination, and crawl budget.
- Improve Core Web Vitals, indexing, mobile performance, and site speed.
- Collaborate with Product/Tech to fix technical issues and continuously enhance SEO infrastructure.
- Ensure proper implementation for large content databases (CMS optimization, dynamic pages, tags/categories).
E. Traffic Growth & Performance Optimization
- Build dashboards for real-time SEO performance tracking (GA4, GSC, Looker Studio).
- Analyze keyword movement, ranking trends, user behavior, session quality, and revenue impact.
- Identify opportunities to boost traffic via Discover, News, trending topics, and evergreen clusters.
- Develop an effective strategy for link building, internal linking, digital PR, and authority-building efforts.
F. Team Leadership & Scaling
- Build and scale an SEO department: SEO specialists, content SEO analysts, technical SEO, and outreach teams.
- Develop leveling, KPIs, scorecards, workflows, and training programs for the SEO team.
- Mentor and coach team members to improve capability, speed, and quality.
- Foster an SEO-first mindset in collaboration with Tech, Product, and Editorial leaders.
Requirements
Experience & Industry Background
- 12+ years of SEO experience with at least 7+ years leading SEO teams.
- Proven experience scaling organic traffic for large content websites, news portals, or publishing platforms.
- Strong understanding of Google News, Google Discover, E-E-A-T, YMYL, indexing, and content ranking signals.
- Experience working with multi-site operations or large databases of articles/pages.
Technical & Strategic Skills
- Expert knowledge of technical SEO for large-scale content websites.
- Strong command of keyword research, topical authority building, and SERP landscape optimization.
- Ability to build SEO growth models, forecasting, and strategies for rapid traffic scaling.
- Proficient with: GA4, GSC, Ahrefs, SEMrush, Screaming Frog, Looker Studio, CMS-based optimization.
Leadership & Mindset
- Startup mindset, growth hack, ownership, speed, experimentation, and problem-solving.
- Strong communication, decision-making, and cross-functional alignment skills.
- Strategic, data-driven, and highly adaptable to fast-changing algorithms or market trends.
Nice-to-Have
- Familiarity with digital advertising (AdSense, programmatic ads) and revenue optimization.
- Basic technical understanding of HTML/CSS/JS or CMS customization.
Benefits
- Attractive compensation package + performance/traffic-based bonus.
- Opportunity to build the SEO foundation for a new SEO Product company from scratch.
- High-impact role with direct influence on product growth and company direction.
- Dynamic startup culture, high ownership, fast decision-making.
