About upGrad
upGrad is a global leader in online higher education, empowering professionals to upskill and advance their careers through world-class programs in collaboration with top universities. At upGrad Vietnam, we bring this mission to life locally, helping learners unlock their potential and achieve their goals.
Role Summary
We are seeking a highly skilled and experienced Senior SEO Specialist to drive our search engine optimization efforts and enhance online visibility. The ideal candidate will play a crucial role in executing SEO strategies, optimizing website content, and improving organic search rankings. This role requires a deep understanding of SEO best practices, strong analytical skills, and the ability to collaborate with cross-functional teams to maximize digital marketing success.
Roles & Responsibilities
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research, competitor analysis, and market trends assessment to identify growth opportunities.
- Optimize website content, meta tags, internal linking, and site structure for better search engine performance.
- Monitor and analyze website performance metrics using tools such as Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
- Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated into web content and technical development.
- Conduct on-page and off-page SEO audits and recommend actionable improvements.
- Develop and manage link-building strategies to enhance domain authority and online reputation.
- Stay updated on SEO trends, Google algorithm updates, and industry best practices to adapt strategies accordingly.
- Report on SEO performance, ROI, and key metrics, providing actionable insights to improve effectiveness.
Skills Required
- Proficiency in English and Vietnamese (written and spoken).
- Proven SEO experience with measurable success in improving search rankings and organic traffic.
- Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console).
- Familiarity with HTML, CSS, JavaScript, and technical SEO (site performance, schema markup).
- Skilled in Google Analytics, data analysis, and reporting.
- Strong analytical, problem-solving, and communication skills.
- Ability to work independently, manage multiple projects, and optimize content for both search intent and user experience.
Compensation & Benefits:
- 15 annual leave days + public holidays.
- Social insurance on full salary + 100% salary during probation period.
- Providing a laptop for working (if needed).
- Flexible working hours.
Employment Type: Full-time.
Working Hours: 9 AM - 6 PM (Monday - Friday).
Location: 170 Tran Quang Khai, Tan Dinh ward, HCMC
