Senior Product Marketing Manager

Job Description

Job Purpose:

• As a Senior Product Marketing Manager, you will play a pivotal role in defining and executing the marketing strategy for live games, from feature launches and seasonal beats to long-term brand building and growth initiatives.

• In close partnership with local development teams, global marketing stakeholders, and external partners, you will shape clear product positioning and deliver high-impact go-to-market plans that fuel acquisition, engagement, and sustainable performance.

Principal Accountabilities:

Go-to-market Strategy

• Define target audiences, positioning, and competitive differentiation through market research, benchmarking, and consumer insights.

• Drive the brand vision for assigned title, and ensure consistency across all touchpoints.

• Partner with Production teams throughout development to integrate marketing insights into UX, engagement, retention, and in-game marketing systems.

Roadmap Planning & Execution

• Build and execute annual marketing plans aligned with the product roadmap to drive brand awareness, acquisition, and long-term retention.

• Define marketing strategies and KPIs for each activation and deliver structured post-mortems with actionable recommendations.

• Develop concepts for promotional assets, lead creative kick-offs and oversee production through final delivery.

Store Publishing & User Acquisition

• Define and execute the App Store Optimization (ASO) strategy in close collaboration with ASO experts to maximize store visibility and conversion.

• Drive the marketing vision for User Acquisition campaigns alongside UA Managers and Creative Leads, ensuring strong performance, creative relevance, and brand consistency.

External Stakeholder Management

• Manage asset approvals and alignment with external partners, ensuring delivery against agreed milestones.

• Act as a key marketing counterpart for external and internal stakeholders to enable smooth collaboration and decision-making.

Market Intelligence & Performance Analysis

• Monitor market trends, competitors, and player behaviors to inform positioning, roadmap priorities, and campaign strategy.

• Analyze marketing and product performance data and translate insights into clear, actionable recommendations for development and publishing teams.

Qualifications

• Advanced English proficiency (mandatory).
• 4+ years of experience in product marketing within gaming, entertainment, mobile apps.
• Proven track record in delivering successful live operations strategies and new features or seasonal launches.
• Strong analytical mindset and data-driven decision making.
• Solid experience in market research, competitive analysis, and positioning.
• Strategic thinking and go-to-market planning expertise.
• Ability to craft clear and compelling product messaging.
• Confident communicator and presenter, able to influence and align senior partners.
• Highly organized, proactive, and able to manage multiple priorities.
• Working knowledge of ASO best practices.

Check out some projects at Saigon Studio:

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Additional Information

Recruitment Process:

• (1) Screeningcall
  Only candidates whose qualifications align with the role will be contacted. We sincerely appreciate your understanding.
• (2) Test
• (3) Interview(s)
• (4) Offer

Work Location and Hours:

• Work location: 207C Nguyen Xi, Binh Thanh Ward,Ho Chi Minh City.
• Work hours: 08:30 AM- 06:00 PM, Monday - Friday.

Why Join Gameloft

• You want to work in an exceptional industry and create games downloaded more than 1 billion times per year.
• You want to be part of a talented and supportive team of pioneers who have a passion for creating video games.
• You want to contribute to a vibrant and dynamic atmosphere.
• You want to join a global company and meet great people around the world.
• You will work on an employment contract with competitive remuneration and benefits package.
• You are looking for a fun place to work in the heart of the city.

What We Offer:

• A hybrid working model (3 days WFO and 2 days WFH).
• A dynamic workplace environment, with over 16 nationalities, where hundreds of world-renowned game titles were born.
• A range of well-being events and policies to support employees physically, mentally, and emotionally.
• An open-space office, a cafeteria, a terrace and a Gaming Area.
• Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy,...).
• Opportunities to collaborate and train with Gameloft worldwide experts and develop yourselves.
• An attractive monthly salary alongside Tet and other performance bonuses.
• Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave,...
• 100% coverage of mandatory insurance and extra healthcare insurance.
• A monthly allowance to support lunch meals and working-from-home electricity and Internet bills.
• Other benefits from one of the best employers in Vietnam.

What's more

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