A / Main Responsibilities
1/ General job scope: Participate in developing category strategy in line with the international brand positioning and fully responsible for building the category/brand in Viet Nam market.
2/ Main Responsibilities
- Responsible for a data-driven long-term strategy and 360 brand management for a luxury brand.
- Understanding insights of both external partners & consumers; and market connection for strategic marketing activities plan.
- Managing strategic category portfolio across channels in line with consumer's needs and brand business strategy.
- Manage business driver efficiency of the category, manage brand budget (A&P) & forecast.
- Develop new product launch plan/ innovation plan in line with business strategy and objectives.
- Develop and manage media plan in effectiveness and efficiency.
- Creation and execution a great product animation/ activation to build brand equity and drive sales results.
- Manage retail excellence: keep good interrelationship in working with merchandising, education and sales team (BA). Key partnership with other members of cross functions to drive business and marketing objectives.
- Manage digital excellence.
B / Requirements
- At least 5 years in relevant position. Prefer experience in Beauty, FMCG.
- Strong skill and mindset of brand building
- Strong background in product management, marketing fundamental
- Strong analysis skill, good presentation, and communication skills (with internal and external partners)
- Driving attitude and demonstrates entrepreneurship.
- Good sense of luxury beauty
