This role is responsible for building, implementing, and supervising recruitment, training, management, and development activities for the PG team to ensure operational efficiency at points of sale across all channels (GT, MT, CH, etc.), drive sales, and enhance brand image
I. Job Responsibilities:
- Supervise the implementation and monitoring of detailed action plans, sales plans, and promotional activities across channels to achieve overall objectives (revenue, cost, coverage, brand image, etc.)
- Develop recruitment plans and allocate PG teams according to market demand and business strategy
- Monitor and evaluate PG performance, ensuring compliance with regulations and processes to achieve business results
- Maintain and improve PG service quality at points of sale, provide excellent customer care, and build sustainable customer relationships
- Set KPIs for PGs and monitor performance; propose improvements based on analyzed data
- Prepare periodic reports on PG team activities and performance
- Design training programs on sales skills, product knowledge, and communication skills for PGs
- Organize regular coaching sessions and assess PG competencies
- Develop career paths for potential PGs
Work closely with Sales and Trade Support departments to ensure consistency and alignment in program implementation
II. Requirements
- Over 10 years of experience managing PG/PB teams or in equivalent roles
- In-depth understanding of the FMCG market, with solid experience and knowledge of distribution channels (GT, MT, stores)
- Strong leadership, communication, training, and problem-solving skills
- Excellent analytical and planning abilities
- Strong negotiation skills
- Effective communication, presentation, and persuasion skills
- Proficient in office software and data analysis using BI tools
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