Responsibilities:
- Develop and execute the overall digital performance marketing strategy to drive customer acquisition, revenue growth, and brand awareness for our cosmetic brand's E-commerce platform.
- Lead and manage digital advertising campaigns across multiple channels, including search engine marketing (SEM), display advertising, paid social media, and affiliate marketing, ensuring optimal performance and ROI.
- Conduct thorough market research and competitor analysis to identify trends, opportunities, and best practices in the digital marketing landscape.
- Collaborate with internal teams, including marketing, creative, and analytics, to plan and execute integrated marketing campaigns that align with brand objectives and target audience.
- Optimize website and landing page experiences to improve conversion rates and maximize customer lifetime value.
- Monitor and analyze campaign performance metrics, generate regular reports, and provide actionable insights to drive continuous improvement.
- Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices, and proactively recommend innovative strategies to enhance the brand's digital presence.
- Manage relationships with external vendors, agencies, and partners, ensuring effective collaboration and timely execution of campaigns.
- Stay informed about relevant regulations and compliance guidelines related to digital marketing and ensure the brand's activities align with legal and ethical standards.
- Stay updated with the latest developments in E-commerce and digital marketing platforms, tools, and technologies, and identify opportunities for their implementation.
Qualification and Experience:
- Education: Bachelor Degree in relating fields.
- Proven experience in digital performance marketing, preferably within the cosmetics industry and E-commerce environment.
- Strong expertise in managing and optimizing digital advertising campaigns across various channels, such as SEM, paid social media, display advertising, and affiliate marketing.
- In-depth knowledge of digital marketing platforms, tools, and analytics, including Google Ads, Facebook Ads, Google Analytics, and marketing automation software.
- Demonstrated ability to analyze data, generate insights, and make data-driven decisions to optimize campaign performance and drive business results.
- Excellent understanding of SEO principles, keyword research, and optimization techniques to enhance organic visibility.
- Knowledge of marketing and branding.
- Fluency in English
- Computing: MS Office, especially Excel.
What We Offer
We care about your growth, well-being, and work-life balance. Here's a quick look at the benefits you'll enjoy:
- 13th-month Salary & Annual Performance Bonus
- Private Healthcare Insurance for you and your family
- 100% Statutory Insurance Contribution (Social, Health, Unemployment)
- Employee Discounts on company products
- Meal, Parking & Phone Allowance
- Laptop Provided for work flexibility
- Long Service Awards to recognize your loyalty
- Flexible Work Schedule to support balance and productivity
If you're unable to apply through LinkedIn, you can send your CV and portfolio directly to [Confidential Information] with the subject line: Job Title - Your name
About Company: Founded in 1945, Amorepacific Group is Korea's leading beauty company, operating over 30 beauty, personal care, and health care brands including Sulwhasoo, Laneige, Etude, and innisfree.
http://www.apgroup.com/int/en
HCMC office: 18th Floor, Riverfront Financial Centre, 3A–3B Ton Duc Thang Street, Sai Gon Ward, Ho Chi Minh City, Vietnam
Thank you!
