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pati group

Senior Performance Creative (US Market)

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  • Posted 17 hours ago
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Job Description

I. GENERAL INTRODUCTION

PATI Group is entering a hyper-growth phase with a goal to20x our revenuewithin the next 12 months in international markets (US/EU/AU). We are not looking for ordinary video editors. We are searching for Creative Experts with aPerformance Mindsetwho can master AI to produce large-scale video advertisements and conquer global audiences.

At PATI, you will work in anAI-Firstenvironment (comprehensive AI integration), with full autonomy over your creative direction and direct accountability for business results.

II. JOB DESCRIPTION

You are more than just an Editor; you are aCreative Systems Architect:

  • Large-Scale Production:Generate100+ video ad variations per monththrough AI-integrated workflows.
  • Performance Commitment:Take ownership of viewer retention metrics (Hook Rate >30%, Hold Rate >50%). The videos produced must drive sales.
  • AI Workflow Architecture:Design how the team utilizes AI tools (Midjourney, Runway, ElevenLabs) to optimize speed and quality.
  • Data-Driven Optimization:Analyze creative metrics (CTR, Thumbstop Ratio) to decide whether to kill poor-performing ads or duplicate winners.
  • Team Leadership:Build a library of templates and frameworks to guide and mentor the Trainee team.

III. JOB REQUIREMENTS
  • Experience:Minimum5 yearsin producing high-convertingDirect Responsevideo ads (US/EU market experience preferred).
  • Skills:
  • Video Editing:Proficient in Premiere Pro, After Effects, and CapCut Pro. Must have a portfolio of winning ads as proof.
  • AI Tools:Proficient in using AI tools such as ChatGPT, Gemini, and Claude, or video editing AI like Sora, Veo, and Kling.
  • Global Mindset:Fluent in English (IELTS 6.5+or equivalent) with a deep understanding of American pop culture.
  • Performance Portfolio:Proven portfolio of high-converting Direct Response video ads.
  • Data-Driven:Ability to read and analyze creative data (CTR, Hook Rate, Hold Rate, CPA, ROAS) to drive decisions.
  • [PREFERENCE]:Experience in Global DTC/E-commerce. Knowledge of AI tools like Midjourney, Runway, and HeyGen. Proven team leadership ability.

IV. COMPENSATION & BENEFITS
  • Unlimited Income:Competitive base salary based on capability (starting from20,000,000 VND) + Annual Performance Bonus (based on % of revenue growth you generate). You have the right to value yourself and negotiate with us.
  • Ownership Opportunity:Eligibility forEquity(ownership stake) upon becoming a Key Member.
  • Premium Work Tools:Provided with a MacBook, Premium AI accounts (Claude Pro, ChatGPT Plus, etc.), VinFast car & Gym membership (subject to company policy).
  • Comprehensive Benefits:Social Insurance, Bao Viet Health Insurance (Green Card), bi-annual company trips, and full holiday/birthday bonuses.

V. ADDITIONAL INFORMATION

Recruitment Process:To ensure we find the right Builders for our x20 goal, our process includes:

  • Round 1 - Application & Technical Challenge:After submitting your CV (with Portfolio attached), you will receive a technical challenge.
  • Round 2 - In-depth Interview:A discussion regarding technical expertise and cultural fit with PATI's management team.
  • Round 3 - Founder's Table:Direct strategic discussion with the CEO.

Working Conditions:

Time:

  • Monday - Friday: 8:30 AM - 5:30 PM, with a 1-hour lunch break.
  • Saturday (Culture Day): 6:30 AM - 09:00 AM. We kick off Saturdays with team runs and weekly reflections - mind, body, and momentum aligned.

Location:PATI Group Office Ho Chi Minh City.

Note:This is a full-time, onsite position to ensure the highest speed of coordination.

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About Company

Job ID: 145286631