Senior OOH Planning & Buying Executive

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu Japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

Job Title: Senior OOH Planning & Buying Executive

Job Purpose

The Senior OOH Planning & Buying Executive is responsible for supporting the planning, buying, execution, and monitoring of Out-of-Home (OOH) media campaigns. The role ensures campaigns are delivered accurately, on time, and within budget while maintaining strong relationships with media owners and internal stakeholders.

Key Responsibilities

1. OOH Media Planning (30%)

• Assist in developing OOH media recommendations based on campaign objectives and target audience.
• Prepare media plans, location recommendations, and budget allocations.
• Conduct market and location research.
• Analyze traffic, audience, and competitive activities.
• Support post-campaign evaluation and reporting.

2. Media Buying & Negotiation (30%)

• Request quotations from media owners.
• Compare proposals and recommend the most effective options.
• Negotiate competitive pricing and added-value opportunities.
• Reserve media inventory and manage booking schedules.
• Ensure buying complies with client and procurement requirements.

3. Campaign Execution & Monitoring (20%)

• Coordinate with vendors to ensure on-time campaign implementation.
• Monitor installation schedules and campaign progress.
• Verify Proof of Posting (POP) and campaign documentation.
• Resolve day-to-day operational issues with vendors.
• Track campaign timelines and deliverables.

4. Vendor & Client Coordination (10%)

• Maintain good working relationships with media owners.
• Coordinate with internal Planning, Business, Finance, Operations, and Production teams.
• Support client requests related to campaign implementation.
• Maintain updated vendor contacts and media availability.

5. Reporting & Administration (10%)

• Prepare campaign reports and buying summaries.
• Update media databases and rate cards.
• Process purchase requests and supporting documents.
• Support invoice reconciliation and campaign closing.

Become a champion for meaningful progress

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

Next Steps

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