Senior Media Planner

About the company

Publicis Groupe is now the largest communications group in the world, operating across creativity, media, data, and technology to support business transformation in a platform-driven world. Through The Power of One, we bring together expertise across markets and disciplines, enabling teams to work as one connected platform and deliver impact at scale.

With nearly 100 years of heritage, Publicis Groupe is entering its second century, driven by a spirit of resilience that has shaped every transformation along the way.

Job Description

As a Senior Planner, you will play a key role in driving strategic media planning and execution across campaigns, ensuring strong business impact and client success. You will work closely with internal teams and clients to develop effective media strategies, manage campaign delivery, and continuously optimize performance against KPIs.

• Lead the development of media proposals and full-funnel media plans aligned with client objectives
• Own campaign execution and performance, ensuring timely delivery and continuous optimization
• Collaborate with cross-functional teams (Performance, Strategy, Client Leadership) to deliver integrated solutions
• Translate data and insights into actionable recommendations to improve campaign effectiveness
• Stay updated on platform changes, media trends, and emerging opportunities to enhance planning strategies
• Adapt global best practices and case studies into locally relevant solutions

You are expected to take ownership of your work, demonstrate strong accountability, and consistently drive measurable results.

Qualifications

• 3 - 4 years of experience in a media or digital agency environment, ideally within Vietnam or similar growth markets
• Strong hands-on experience with platforms such as Google Ads and Facebook (Meta)
• Proven ability to manage campaigns end-to-end and deliver against performance KPIs
• Strong analytical mindset with proficiency in tools such as Google Analytics, Adobe Omniture, and Google Trends
• High attention to detail, with strong organizational and time management skills

Additional Information

• Strong communication and presentation skills, with the ability to work effectively in a multinational environment
• Fluent in English (spoken and written)
• A proactive, curious, and growth-oriented mindset

Ready to take the next step and be one of our Lions

Apply via LinkedIn.

We review applications on a rolling basis, so early submissions are strongly encouraged. Only shortlisted candidates will be contacted.