Job Description
We are looking for a Senior Media Executive to support media campaign optimization across multiple digital platforms. This role requires strong analytical skills, strategic thinking, and the ability to collaborate with internal teams to deliver effective media campaigns for clients.
Key Responsibilities
- Manage and optimize digital advertising campaigns across Meta, Google Ads, TikTok Ads, Zalo Ads, DV360, and other digital platforms.
- Set up campaigns, including audience targeting, bidding strategies, budget allocation, creatives, and conversion tracking.
- Monitor campaign performance daily and optimize toward KPIs such as Leads, CPA, ROAS, CPC, CPM, CTR, and Conversion Rate.
- Analyze campaign data and provide insights and optimization recommendations to improve performance.
- Conduct A/B testing on creatives, audiences, placements, bidding strategies, and landing pages.
- Implement and maintain tracking using GA4, Google Tag Manager, Meta Pixel, Conversion API, UTM, and other measurement tools.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Troubleshoot campaign delivery issues and proactively identify opportunities for performance improvement.
- Stay up to date with new advertising features, platform updates, and digital marketing best practices.
- Collaborate closely with internal teams to ensure campaigns are executed effectively and achieve client objectives.
- Meeting with clients by explaining campaign performance and optimization strategies when required.
Requirements
- 3–5 years of hands-on experience running digital advertising campaigns.
- Strong experience with Meta Ads, Google Ads, TikTok Ads, and preferably Zalo Ads or DV360.
- Experience managing budgets from 50M–500M+ VND/month (or equivalent).
- Strong understanding of performance marketing metrics and optimization strategies.
Experience with:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversion API
- UTM Tracking
- Looker Studio / Google Sheets / Excel
Strong analytical and problem-solving skills.
Ability to work independently in a fast-paced agency environment.
3. COMPENSATION & BENEFITS
- Full-salary insurance application.
- 13th salary
- Company trip
- Other added benefits by special occasions
- Sponsor fee to get certification from Tiktok, Meta
- Opportunity to work and get training in a dynamic, innovative environment within a leading APAC digital marketing group.
- Direct exposure to advanced AI-powered tools and Martech platforms.
- Career development opportunities and clear promotion pathways.
- Young, collaborative, and fast-moving working environment.
