Job Description
Key Responsibilities
- Strategic Marketing & Go-to-Market
Develop and execute integrated marketing strategies aligned with business growth priorities.
Build go-to-market programs for IT services and digital solutions across target industries (Retail, Manufacturing, BFSI, etc.).
Translate business priorities into focused campaigns, thought leadership and pipeline generation programs.
Support market expansion strategies across Japan and global markets.
- Demand Generation & Account-Based Marketing (ABM)
Design and execute multi-channel demand generation programs.
Lead Account-Based Marketing initiatives for strategic enterprise accounts.
Drive lead generation, nurture programs, and marketing contribution to pipeline and revenue.
Work closely with sales teams to define MQL/SQL handoff and improve funnel conversion.
- Content, Thought Leadership & Brand
Lead creation of high-value content assets including whitepapers, case studies, executive insights, webinars and industry reports.
Develop thought leadership positioning in key domains such as AI, legacy modernization, ERP, retail DX, etc.
Strengthen VTI's brand visibility through PR, media, partnerships and digital channels.
Ensure messaging consistency across markets and business lines.
- Product & Solution Marketing
Develop solution positioning, value propositions and sales enablement assets.
Support product launches, solution campaigns, and market-facing messaging.
Partner with delivery and solution teams to translate technical strengths into business narratives.
- Digital & Marketing Operations
Manage digital channels, website performance, SEO/GEO, marketing automation and CRM workflows.
Use platforms such as HubSpot, Google Analytics, Search Console and other MarTech tools to optimize performance.
Track campaign KPIs, attribution, ROI and pipeline contribution.
- Team Leadership & Cross-functional Collaboration
Lead and mentor marketing team members and external agencies.
Collaborate with regional teams, business units, sales, and executive stakeholders.
Drive alignment across HQ and overseas branches for scalable marketing execution.
Requirements
Required
7–10+ years in B2B marketing, preferably in IT services, SaaS, consulting or technology sectors.
Strong Experience In
Demand generation / ABM
Content and thought leadership marketing
Product or solution marketing
Digital marketing and marketing operations
Experience working with enterprise or international markets (Japan experience is a strong plus).
Strong project management and stakeholder management capabilities.
Excellent communication skills in English.
Preferred
Experience marketing IT outsourcing / digital transformation services.
Familiarity with industries such as Retail, Manufacturing or Enterprise Software.
Experience using HubSpot, Salesforce or equivalent MarTech stack.
Understanding of AI-driven or data-driven marketing practices.
Success Metrics
Success In This Role Will Be Measured By
Pipeline contribution influenced by marketing
Growth of strategic account engagement
MQL to SQL conversion performance
Brand visibility and thought leadership impact
Campaign ROI and digital performance metrics
Quality and scalability of cross-market marketing execution
Benefits
Minimum 13 months salary per year - not including other bonuses such as KPI bonus for work efficiency, project bonus and revenue bonus. We do performance review twice a year. You will work in a professional, dynamic and friendly environment.
VTI offer annual health check-ups and fully pay social insurance, health insurance and unemployment insurance premium following the Labor law.
We offer one vacation/company trip and 4 teambuilding trips per year for every employees, along with various entertainment activities including: Swimming Clubs, Yoga, Zumba, Kendo and music order via internal Radio channel.
Two MVPs will be rewarded with a free trip to Japan, Taiwan, Singapore, or else.
We offer variety promotion opportunities and chance to raising income for people with capacity, enthusiasm, and long-term commitment.
We offer free Japanese class at the company.
We provide training opportunities to help our people to improve their skills. We support our members to learn and get Cloud, AWS, PMF, PMP certification.
Working hour from: 08:30am to 05:30pm. From Monday to Friday.
Expired at May 31, 2026
Job Details
Quantity
1
Locations:
Hà Nội
Experience Required
Above 5 years
Level
Senior
Job Type
Full time
Skills
Marketing
