LARION is a global software outsourcing partner with nearly two decades of experience delivering high-quality software development services to clients worldwide. We help businesses accelerate digital transformation through dedicated development teams, custom software development, AI solutions, and technology consulting.
As we continue expanding into global markets, we are looking for a Senior Marketing Specialist (B2B ) who is passionate about business growth through strategic marketing initiatives, demand generation, and sales enablement.
I. What You'll Do
1. Demand Generation & Business Growth
- Drive integrated B2B marketing campaigns across North America, APAC, and Europe to generate qualified leads and support business growth.
- Optimize inbound marketing programs to improve lead quality, conversion rates, ROI, and customer acquisition.
- Partner closely with Sales to accelerate pipeline growth through lead nurturing and account-based marketing (ABM) initiatives.
2. Sales Enablement
- Develop impactful sales enablement materials, including presentations, case studies, brochures, proposals, and other customer-facing assets.
- Support strategic sales campaigns and strengthen collaboration between Marketing and Sales.
3. Brand, Content & Digital Marketing
- Create compelling B2B content across websites, blogs, whitepapers, newsletters, and customer success stories.
- Promote LARION's expertise in AI, Software Engineering, Cloud, Data, and Digital Transformation through high-quality marketing content.
- Plan and optimize digital marketing initiatives across SEO, Google Ads, LinkedIn, Email Marketing, Social Media, and Marketing Automation to increase brand awareness and lead generation.
4. Marketing Performance & Innovation
- Measure, analyze, and optimize marketing performance using analytics and marketing platforms.
- Conduct market research and competitor analysis to identify customer insights, industry trends, and new growth opportunities.
- Leverage AI-powered tools to improve content creation, campaign effectiveness, marketing automation, and overall productivity.
II. What We're Looking For
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5 years of experience in B2B Marketing.
- Experience in IT Outsourcing, Software Services, SaaS, or Technology companies is highly preferred.
- Strong expertise in demand generation, digital marketing, content marketing, sales enablement, brand marketing, and marketing analytics.
- Hands-on experience with Google Analytics, Google Search Console, Google Ads, LinkedIn Marketing, SEMrush, Ahrefs, Google Tag Manager, and Looker Studio.
- Experience with CRM and Marketing Automation platforms such as HubSpot, Salesforce, Zoho CRM, or Mailchimp is a plus.
- Commercial mindset with strong analytical, stakeholder management, and project management skills.
- Data-driven with the ability to translate insights into business impact.
- Excellent English communication and writing skills (equivalent to IELTS 6.5+).
- Comfortable working with international clients and cross-functional teams.
III. Why You'll Love Working Here
1. Workplace
- Work with international clients across diverse industries while contributing to cutting-edge software and AI transformation projects.
- Expand your expertise in B2B technology marketing, demand generation, AI-powered marketing, and global business development.
- Join an organization embracing AI Transformation and continuous innovation to create meaningful business impact.
2. Benefits Comprise
- Competitive compensation: 13th-month salary and performance bonuses.
- Comprehensive healthcare coverage, including accident insurance.
- Generous allowances: lunch, marriage, newborn, bereavement, and more.
- Fully equipped pantry for a comfortable lunchtime experience.
- Diverse sports and social activities: Yoga, football, badminton, tech clubs, charity,
- etc.
- Annual company trip and team-building events.
- Recognition awards: Quarterly, annual, individual, team, and long-term service
- honors.
- Advanced English and soft skills training for career growth.
- Engaging monthly events: Happy gatherings, mini-games, team birthday
- celebrations, year-end party, and more.
- Exclusive company support funds for personal loans (home, vehicle, tuition, etc.).
- Full provision of working equipment and tools required for your role.
V. Additional Information
- Location: QTSC1 Building, Quang Trung Software City, Trung My Tay Ward, (District 12), Ho Chi Minh City
- Working Hours: Monday to Friday: 08:30 AM - 06:00 PM (with a 1.5-hour lunch break).
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