EPAM Systems is hiring a Senior Employer Branding & Talent Attraction Marketing Specialist to strengthen EPAM's presence within the technology market and support the company's growth across the region.
You will play a key role in positioning EPAM Vietnam as a top employer while overseeing regional talent marketing projects across the Asia-Pacific (APAC) region. By driving employer branding initiatives, recruitment marketing campaigns and tech community engagement, you will create talent-focused communication strategies aligned with our global objectives.
The ideal candidate is creative, data-driven, collaborative, and passionate about building meaningful connections within Vietnam's technology ecosystem.
Responsibilities
- Develop and execute employer branding and talent attraction strategies aligned with regional and global objectives
- Oversee regional talent marketing projects and campaigns across the APAC region to support broader business goals
- Drive and measure recruitment marketing campaigns across digital channels, referral programs, events and tech communities to increase brand awareness and candidate engagement
- Partner closely with recruiters and talent sourcing teams to support hiring growth, strengthen talent pipelines, and improve candidate experience
- Create engaging and localized content showcasing EPAM's culture, technologies, people, projects, and career opportunities
- Build and maintain strong relationships with tech communities, universities, industry partners and external stakeholders across Vietnam and the APAC region
- Collaborate with Global and Regional Marketing teams to ensure brand consistency while adapting communications for local market relevance
- Support and organize tech events, meetups, webinars, university activities, and employer branding initiatives to strengthen EPAM's visibility in the technology market
Requirements
- Proven experience in Employer Branding, Recruitment Marketing, Talent Attraction, Digital Marketing, or related fields
- Strong understanding of Vietnam's IT talent market and technology community landscape
- Experience managing multi-channel marketing campaigns, social media engagement, and content-driven initiatives
- Familiarity with AI tools, frameworks and prompt engineering to optimize marketing workflows, content generation and campaign performance
- Strong stakeholder management and cross-functional collaboration skills within dynamic and fast-paced environments
- Excellent communication, storytelling, and content creation skills in both English and Vietnamese
- Proven experience in content creation including copywriting, visual creation and other marketing content
- Creative, proactive, and data-driven mindset with strong organizational and project coordination abilities
Nice to have
- Experience in IT services, software outsourcing, or multinational technology environments
- Experience organizing tech community events, meetups, webinars, or university engagement activities
- Familiarity with design and content creation tools such as Canva, Figma, or Adobe Creative Suite
We offer
- By choosing EPAM Vietnam, you're getting a job at a Vietnam Best Workplace™ certified company (2022-23 and 2023-24)
- You'll work with the latest and most advanced technologies on exciting global projects with a supportive multicultural team where your voice matters
- We prioritize a healthy work-life balance with a flexible hybrid working model and generous annual leave of up to 19 days
- We offer a transparent career path and an individual roadmap to engineer your future & accelerate your journey
- At EPAM, you can find vast opportunities for self-development: access to over 25,000 online courses and libraries from industry leaders, English classes, mentoring programs, partial grants of certification, and experience exchange with colleagues around the world. You will learn, contribute, and grow with us
Life at EPAM
EPAM Systems, Inc. (EPAM) is a leading digital transformation services and product engineering company. Since 1993, we have used our software engineering expertise to become a leading global provider of digital engineering, cloud and AI-enabled transformation services, and a leading business and experience consulting partner for global enterprises and ambitious startups. We address our clients transformation challenges by fusing EPAM Continuum's integrated strategy, experience and technology consulting with our 30+ years of engineering execution to speed our clients time to market and drive greater value from their innovations and digital investments.
- Established in 2019, EPAM Vietnam has been constantly expanding our team and capabilities with two offices in Ho Chi Minh City and Hanoi. We offer a multicultural environment where our tech talents can proactively develop world-class solutions directly with international clients. At EPAM Vietnam, we adopt a global growth strategy, thinking and acting like start-ups, working in multi-disciplinary teams, and delivering results. You'll find interesting challenges typically dealt with at a start-up, yet you'll be in a highly professional corporate setting.
- Learn more at www.epam.com and follow us on facebook.
How we hire
Here, we summarize the typical journey to finding a job within EPAM:
- Step 1: General interview with our talent attraction specialist
- Step 2: Technical interview with our technology experts*
- Step 3: Manager interview with a hiring manager
- Step 4: Client interview**
- And you are ready to join the team!
- Not sure if you meet all the requirements No problem. Let's talk anyway and find out more!
- It takes 1 min of application to start the journey with us. Apply now!
*Certain positions may necessitate entry tests tailored to specific client and project requirements.
**A project-specific interview may precede the client interview to assess project fit.
