Senior Marketing Manager

Senior Marketing Manager

Hybrid - Ho Chi Minh Office | Reports to CEO

About TopSchool

TopSchool is a pioneering AI company reimagining how education works in the age of intelligent technology. We build practical, ethical, and evidence-driven AI tools that support teachers, schools, students, and families - not as replacements, but as intelligent co-pilots. At the core of our platform is Personalized Learning AI (PLAI™), an adaptive engine that customizes learning pathways, supports educators with AI co-pilots, and empowers families with real-time insights into student growth.

Serving forward-thinking schools, educators, and families across Asia, Europe, and beyond, TopSchool operates at the intersection of edtech, AI innovation, and social impact. Marketing at TopSchool isn't just about visibility - it's a deeply embedded, insight-led, and revenue-driven function that shapes how we go to market, how we listen to customers, and how we grow sustainably.

Role: Senior Marketing Manager

We are seeking a strategic yet hands-on Senior Marketing Manager to own and evolve TopSchool's marketing function during a critical phase of growth. The ideal candidate is a revenue-focused marketing leader with deep experience in B2B and B2C marketing across tech, SaaS, or EdTech.

In this role, you'll lead go-to-market efforts across our product lines, coordinate a small but capable marketing team, and act as a vital conduit between market insights/customer needs and internal strategy. You will not be handed a static playbook; you will be expected to shape the roadmap, drive measurable outcomes, and build a high-performance marketing engine that scales.

Duties

Revenue Enablement & GTM Strategy

• Own and evolve go-to-market strategies across B2B and B2C
• Partner with sales to refine ICPs, messaging, and enablement assets
• Design high-conversion funnels and ensure activity drives measurable pipeline impact
• Enable network of resellers with intelligence, support and content

Market Intelligence & Strategic Positioning

• Act as a market sensing and feedback layer across customer segments
• Analyze sales conversations, user data, and market trends
• Translate insights into positioning and product recommendations

Brand, Content & Thought Leadership

• Own brand narrative across digital and offline channels
• Oversee creation of case studies, thought leadership, and GTM materials
• Coordinate with external PR/comms partners as needed

Website, Inbound & Performance Marketing

• Own the website as a core conversion asset
• Manage inbound strategy, SEO foundations, and lead tracking
• Own marketing functions in CRM and coordinate with sales teams for efficient automation leveraging AI
• Define meaningful KPIs and regularly report to CEO

Team & Cross-Functional Leadership

• Lead a small marketing team (outbound, content, social)
• Collaborate closely with design, product, and sales
• Help shape the future of the marketing function

AI-Enabled Marketing Ops

• Use AI tools to enhance marketing speed, insight, and quality
• Stay ahead of trends in AI-powered marketing practices

Requirements

Must-Have:

• 5+ years of experience in B2B/B2C marketing, preferably in EdTech, SaaS, or AI tech
• Strong track record linking marketing to pipeline and revenue
• Excellent English communication (written and verbal)
• Proven collaboration with sales and product teams
• Experience with marketing automation, analytics, and content strategy
• Comfort with ambiguity and growth-stage dynamics
• Practical experience using AI tools in marketing workflows

Nice to Have:

• Familiarity with education markets in Asia
• Cross-regional or multi-cultural marketing experience
• Proficiency in one or more Asian languages (Chinese, Vietnamese, Thai priority)
• Experience coordinating with PR, events, or brand partners
  

Working at TopSchool

• Hybrid role: part work from home, part work from office
• Flexi Hours
• 23 Days Annual Leave
• Annual All-Team Retreat
• Travel Opportunities
• Learning & Development Budget
• Pathway to Company Shares
• Opportunities for directorships, global travel as company grows
• Senior Mentorship Program
• Work on cutting-edge AI in Education

Apply:

Send your CV and AI-written cover letter (include the prompt and process you used with AI to write the letter) to [Confidential Information]