Senior Marketing Manager - Sting

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

Role: Identify brand strategy and develop business plan for Sting to meet brand KPIs and grow business

What you'll do

* Key Brand Lead; developing objectives, strategy, priorities, initiatives, budgets & resources

Lead the development & evolution of the brand positioning & communication within regional / global guardrails.

Build and deploy a sharp differentiated and consumer resonant brand architecture for the brand

Lead the execution and development of brand plans including:

o Consumer advertising and promotion ideation, screening, testing

o Annual Operating Plan (AOP)

o Innovation pipeline

Lead Innovation Strategy, Pipeline & Process to unlockmarket initiatives: flavour rotations, new platforms & core product improvements

Work with ED Cat-Head on the communications/branding of the initiatives to ensure:

o Deliver on tangible brand & business metrics

o Embed the brand in culture

o Resonate with key target audience & cohort across multiple markets

Support in development on Brands (thematic / platform / consumer engagement / campaigns) including localization of Global content.

Ensure the right channel mix and campaign plans to optimize target consumer reach

Drive Consumer Centricity across the region by partnering with Insights to strategically plan, validate, monitor and implement data driven decisions.

* Manage the allocation & disbursement of budget for assigned brand to maximize ROI and have positive impact on brand P&L. Working with Finance partner to set pricing to meet revenue and profitability goal) work with Sales to co-develop trade & channel programs, POS support related to brands

* Accountable for team

What you need to be successful

Education: Bachelors Degree relevant Marketing is referred.

Functional expertise:

Strong leadership & interpersonal skill

Brand management experience

Consumer orientation, brand operating experience

10 years experience in Markerting and >3 years in same position (MM), preferably in FMCG, beverage industry understanding

Experience to lead a team

Have good understanding and experiences in consumer orientation

Fluent in English