Company Description
Central Retail Corporation Public Company Limited (Central Retail) is a leading multi-format, multi-category, and omnichannel retail and wholesale platform. The company has a strong presence in domestic markets and is expanding its international footprint, establishing leadership in Italy and becoming one of the prominent retail leaders in Vietnam. Central Retail is committed to innovation and excellence, delivering value-driven experiences to customers worldwide.
Role Description
This is a full-time, on-site position for a Marketing Manager - Sports, based in Ho Chi Minh City, Vietnam. Lead brand marketing strategy and execution for our Multi Sports brands , ensuring strong brand equity, effective campaigns, and consistent customer experience, while collaborating closely with internal corporate functions.
1.Brand Strategy and Execution
- Develop and implement brand-building and seasonal promotion strategies for the Supersports brand.
- Ensure brand equity, identity, and visual consistency across all retail and communication channels.
- Plan and execute base brand-building and seasonal campaigns with clear, measurable KPIs.
2.Brand Partnerships
- Lead Supersports brand partnerships with local partners, financial service providers, and suppliers.
3.Budget Management
- Manage allocated Supersports marketing budget and propose investment priorities in line with brand objectives.
- Monitor spending efficiency and campaign ROI.
4.Market Research and Performance Analysis
- Conduct market research and brand performance analysis to support decision-making.
- Review campaign effectiveness and recommend optimization actions.
5.Media Planning & Coordination
- Coordinate Supersports media planning across offline and online channels.
- Work closely with Digital Marketing and E-commerce teams to support traffic and conversion objectives.
- Track and report core media performance metrics as assigned.
6.Team Leadership and Capability Development
- Manage and develop the Supersports marketing team
- Support capability development and performance management within the team.
- Coordinate with agencies and external partners to deliver brand initiatives.
7.Corporate Marketing Collaboration
- Act as the Supersports brand representative working closely with Corporate Marketing functions (PR, Communications, Digital, Design, E-commerce).
- Collaborate internally on corporate-led campaigns, brand guidelines, and cross-brand initiatives where Supersports is involved.
- Ensure Supersports brand alignment with overall company marketing direction and standards.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related fields.
- 810+ years of marketing experience with 5 years at manager level.
- Advanced in English
- Proven track record in multi-brand or large-scale Fashion/ Sports Retail environments.
- Strong experience in strategic brand management, integrated marketing, execution capability with effective planning and coordination skills.
