Job Description
Unleash the Power: Join Our Game Marketing Team!
About Garena
Garena is a leading global online games developer and publisher. We are committed to delivering immersive gaming experiences and fostering a strong player community. With our game team, we continue to enhance engagement through innovative marketing strategies and high-quality content.
Job Description
About The Position
We are looking for a highly experienced Senior Marketing professional, working full-time and based in Hanoi. This position requires strong expertise in Integrated Marketing Communications (IMC) from planning to executing marketing initiatives for our new game. The ideal candidate will develop and implement strategies to grow user awareness, engagement, and interest in new content and events. This role requires strong strategic thinking, budget management, and collaboration with both internal and external teams to deliver impactful campaigns.
Job Description
IMC Planning: Propose targets, develop and implement IMC plans/campaigns (including product launches) aligned with business priorities, brand, and customer needs; work with product, KOLs, and community teams to deliver results.
IMC Execution: Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels.
Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.
Marketing Analytics: Use analytics to set up targets, measure campaign success, improve brand awareness, and apply learnings to future campaigns.
Partnership Management: Build and maintain relationships with third-party partners supporting Garena's marketing and publishing.
Job Requirements
Passion about the game industry is a must.
Bachelor's degree from a reputable university or equivalent practical experience.
Experience: Minimum 4 years of experience and proven records in end-to-end IMC Marketing.
Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game.
Project Management & Stakeholder Management: Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams.
Creative Vision & Execution: Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery.
Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices.
Deliver results in a high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.
Communication: Strong verbal and written communication/presentation /negotiation skills.
Language: Equivalent 6.5 IETLTS in English.
Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions is a nice-to-have.
APPLICATION FORM GUIDANCE:
Please help to submit your job application package with the documents as:
1. Your CV
2. The Garena Application Form (you can download the file in the link below, fill in, and upload with your CV): https://tinyurl.com/2p8x2dkx
