Senior Marketing Finance Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can't wait, let's shape it together!

PURPOSE STATEMENT

The role is responsible for driving strategic pricing decisions, competitor analysis, and brand investment optimization to maximize profitability and market share. This role combines expertise in pricing strategy, competitor insights, and brand marketing finance to deliver actionable recommendations that support portfolio growth and activation effectiveness. The position acts as a key business partner to senior leadership, ensuring robust financial analysis and governance across marketing investments.

WHAT YOU WILL BE ACCOUNTABLE FOR

Business

• Develop and maintain financial models, budgets, and forecasts aligned with business key matrix. Monitor financial risks and recommend mitigation strategies
• Develop and implement pricing strategies using advanced models (price elasticity, affordability, CBC insights) to optimize profitability and market competitiveness.
• Forecast and monitor industry profit pools, competitor pricing, and portfolio mix to guide strategic decisions.
• Lead quarterly PET committee discussions and provide pricing recommendations aligned with long-term excise and portfolio strategies.
• Manage and optimize brand marketing investments, ensuring ROI and cost efficiency across activations.
• Collaborate with sales, marketing, and operations teams to support pricing strategies, product profitability, and investment appraisals and brand positioning to senior forums
• Drive business cases and post-investment reviews for trade marketing and brand initiatives as well as new product launch/relaunch
• Ensure compliance with Marketing Governance Framework and internal control standards.

People

• Provide inspirational leadership and clear direction to MKT Finance Team
• Build strong collaborative relationships across Finance, Marketing, and Commercial teams.
• Coach and develop team capabilities, ensuring succession planning and high performance.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Professional accounting qualification with strong financial background.
• Minimum 5 years experience in FMCG or similar dynamic environment, with exposure to pricing and marketing finance.
• Commercially astute with strategic thinking capability
• Strong analytical, influencing, and problem-solving skills.
• Excellent communication and stakeholder management abilities.
• Proven leadership in managing teams and driving strategic initiatives.

What we offer you

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.