This Senior Marketing Executive role will be aiding Westcon team with planning & executing marketing plans & strategies for key vendors. Drive desired ROI with development and implementation of offline and online demand generation marketing activities.
Responsibilities
- Liaise with key marketing contacts in vendors to ensure smooth execution of activities
- Collaboration with other vendor contacts where necessary
- Maintain up-to-date CRM marketing lists
- Customer interaction around events and coordinating marketing support
- Working with marketing operations to manage vendor funding
- Demand generation for reseller, vendors and group departments
- Assist line manager on planning, developing and managing marketing activities
- Execute marketing activities in line with group brand identity & marketing best practices
- Execute central and/or in-country marketing campaigns as appropriate
- Event management: proactive planning, execution and measuring of events including management of the company's internal events, external partner events and industry events
- Design management and broadcast of marketing communications using group marketing platform
- Liaise with 3rd party suppliers and agencies to achieve maximum effectiveness
- Coordinate marketing communications
- Produce presentation materials
- Ensure good planning to budget to required metrics and communications to relevant parties internally and externally contribute to revenue and ROI on marketing activities.
- Work effectively with Central marketing team members
- Support social media activities on LinkedIn and other relevant platforms for the country
- Using digital marketing tools to perform lead demand gen activities
Qualifications
- Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree
- 2 years of B2B Marketing experience
