Senior Marketing Executive - New Fashion Brand

Role Description : To successfully drive the brand growth in terms of brand equity, brand health, brand revenue, and community engagement throughout strategic planning and excellent execution with 360º marketing communications activities for New Fashion Brand

·      Work with and support Brand Manager to define long-term and short-term brand strategy and growth KPIs

·      Work in partnership with MERCHANDISER, SALE, VM, to drive a long-term brand vision and define Marketing strategy for all major brand moments: new collections launch, key product highlights, creative campaigns, events, seasonal pushes, as well as always-on brand activities and promotions and keep tracking the results/ learnings.

·      In charge of annual, quarterly, monthly, campaign-based and event-based planning, execution, and reporting in accordance with brand strategies and approved budget

·      Be responsible for budget planning & management.

·      Work closely with the Creative & PR executive to ensure good quality & creative brand communication contents & visuals as well as brand's social pages performance.

·      Work closely with the Digital agencies to ensure the achievement of brand KPIs via digital campaigns as well as to gain comprehensive insights of target audiences. 

·      Contribute to the achievement of brand objectives, through proactive proposals & execution of new marketing ideas and new communication channels considering new trends and emerging consumer behaviors

·      Collaborate and build key relationships with both internal and external stakeholder, especially KOLs/ Influencers, Social communities, press & media partners, brand principal

·      Proactively keep track of brand's sales performance in all channels (offline stores, website, marketplaces) and support the stores managers in all communication & PR activities, including brand & product information  

Qualifications

-       Min. 3-year experience in Trade Marketing or Communications & PR in retail/ fashion/ sports industry

-       Experience working for retail brands is a plus

-       Experience working with landlords, shopping malls

-       Fluent in Vietnamese and English

-       Solid knowledge of Vietnamese market (e.g., consumer behavior, media consumption, etc.).

-       Good project management skills

-       Strong communication and presentation skills

-       Good event organizing skills

-       Copy writing skill and digital literacy is a plus

-       Able to work under pressure and tight timeline, willing to work out of office house if necessary

-       Flexible and adaptive