About The Opportunity
On behalf of our client, we are hiring a
Senior Marketing Executive - Digital Paid Ads to support their global digital marketing operations. Our client is a premier multi-brand organization operating within the international automotive aftermarket industry, managing a high-performing e-commerce portfolio across key global regions including the US, UK, Australia, and Europe.
Joining the team as a
Senior Marketing Executive - Digital Paid Ads , you will lead the end-to-end execution of multi-channel paid media campaigns while carrying out a hands-on operational workload across Paid Search and Paid Social platforms. You will own campaign hygiene, budget pacing, conversion tracking integrity (GTM, GA4, CAPI), and structured A/B testing while mentoring junior PPC team members and collaborating cross-functionally to maximize commercial ROAS and revenue growth.
Key Responsibilities
- Multi-Channel Operations: Lead day-to-day hands-on campaign builds, account hygiene, bid optimization, and operational performance across Google Ads, Meta Ads, Microsoft Ads, and TikTok.
- Paid Search & Shopping Excellence: Execute Search, Shopping, Performance Max, Demand Gen, and Display campaigns, maintaining Google Merchant Center product feed health and keyword negative governance.
- Paid Social Strategy: Oversee Meta & TikTok paid social strategies across prospecting, targeting, and catalog/Advantage+ setups while monitoring ad fatigue and briefing creative assets.
- Budget Management & Pacing: Manage spend pacing across brands and regions to ensure monthly budgets land on target with zero unplanned overspend or under spend.
- Tracking & Data Integrity: Own conversion tracking setups across Google Tag Manager (GTM), GA4, Meta CAPI, and server-side tracking, ensuring absolute data alignment across platforms.
- Testing & Conversion Optimization: Design and run structured A/B testing programs (ad copy, creative, bid strategies, landing pages) to optimize Conversion Rates (CRO) and user acquisition.
- Reporting & Strategic Insights: Produce actionable performance reports (ROAS, CPA, CTR, Impression Share) and deliver competitor auction insights to executive leadership.
- Team Mentorship & Standards: Guide and mentor PPC team members, reviewing campaign quality, building SOPs, launch checklists, and execution QA standards.
Requirements
- 7+ years of hands-on experience managing PPC campaigns in an in-house or agency environment, with proven expertise in both Paid Search and Paid Social (mandatory).
- Advanced technical mastery of Google Ads (Search, Shopping, PMax, Demand Gen, YouTube) and Meta Ads Manager; experience with Microsoft Ads, TikTok Ads, and LinkedIn Ads.
- Strong proficiency in Google Merchant Center, product feed health optimization, catalog management, and e-commerce shopping workflows.
- Hands-on technical expertise in conversion tracking implementation and QA using Google Tag Manager (GTM), GA4, Meta CAPI, and server-side setups.
- Proficiency with reporting and project management tools, including Looker Studio, GA4, Asana, Trello, or Monday.com.
- Industry certifications (Google Ads, Meta Blueprint) are strongly preferred.
- Nice to have: E-commerce platform experience (Shopify, Magento), multi-region campaign management (US, UK, AU), basic HTML/CSS, and automotive aftermarket domain knowledge.
- Proven capability to work autonomously at a senior level, owning end-to-end delivery with minimal oversight.
- Demonstrated capability in guiding, reviewing, and mentoring junior PPC team members and coordinators.
Benefits
- Financial & Compensation: 13th-month salary bonus and an annual performance and salary review.
- Health & Insurance: Full Social Insurance (BHXH, BHYT, BHTN) paid based on 100% full gross salary, plus Bao Viet Premium Healthcare Insurance and 24/7 Accident Insurance.
- Work-Life Balance & Leave: 14 days of paid annual leave per year plus 1 additional paid day off for Christmas.
- Flexibility: Hybrid working model featuring 1 Work-From-Home (WFH) day every Friday.
- Culture & Perks: Engaging company culture with team-building events, Year-End Party (YEP), and special gifts for birthdays and Mid-Autumn Festival.
