Senior Marketing Executive

4-6 Years

Posted 8 hours ago
Be among the first 10 applicants

Job Description

Responsible for executing marketing activities, managing sales campaigns, developing customer databases, strengthening fan community engagement, and optimizing Website/Social channel performance to drive revenue and increase customer engagement for VieSHOP (https://vieshop.vn/).

I. KEY RESPONSIBILITIES

1. Marketing Campaign Management — 40%

Develop and execute communication plans for merchandise launches and promotional activities.
Develop content strategies, key messages, and communication plans for each campaign phase.
Collaborate with Creative, Content, and E-commerce teams to deliver communication assets and fan engagement activities.
Implement initiatives to increase brand awareness, engagement, and purchase intent among fans.
Monitor campaign performance through key metrics including Reach, Engagement, Traffic, and Conversion, and recommend optimization actions.

2. CRM Management & Customer Development — 25%

Build, manage, and develop customer/fan databases to support the Merchandise business.
Analyze and segment customers based on purchasing behavior, engagement level, and customer value.
Execute CRM initiatives to increase repeat purchases and maintain customer engagement.
Monitor customer behavior, gather insights, and recommend initiatives to improve customer experience and increase Customer Lifetime Value.

3. Social Media Management & Fan Community Development — 20%

Manage Merchandise social media channels and develop content plans.
Develop community engagement activities to increase awareness, engagement, and purchase demand.
Collaborate with Content and Creative teams to develop communication content, fan engagement initiatives, and programs that drive traffic to the website.
Monitor content performance and recommend optimizations based on engagement data.

4. Online Sales Performance Optimization — 15%

Support Merchandise website operations, including campaign setup, product updates, banners, and promotions.
Monitor Traffic, Conversion Rate, AOV, and overall campaign performance.
Prepare reports, analyze data, and recommend improvements to enhance the online shopping experience.

II. JOB REQUIREMENTS

Bachelor's degree in Marketing, Business, E-commerce, or a related field.
At least 4 years of experience in Marketing, CRM, E-commerce, Growth Marketing, or Campaign Management.
Merchandise marketing campaign management.
CRM management and customer development.
E-commerce operations and revenue optimization.
Social media management and community development.
Ability to work effectively under high pressure.
Ability to work independently and collaboratively within a team.
Strong communication skills.
Proficient in Microsoft Office.
Proficient in English; Business English is preferred.
Careful, honest, and proactive in the workplace.
Strong information-processing and situational problem-solving skills.
Strong organizational and time management skills.

III. BENEFITS & OTHER INFORMATION