Senior Marketing Communications Executive

GENERAL INFORMATION

• Name of Entity: VietHope Inc.
• Function/Department: Marketing
• Type of Employment: Part-time (Hybrid)
• Position Title: Senior Marketing Executive
• Direct reporting to (position title): Marketing Manager
• Dotted line reporting to (position title): Marketing Director
• Geographical Responsibility: Ho Chi Minh City, Vietnam

MISSION

Senior Marketing Executive is responsible for executing marketing communications strategies that amplify the visibility and impact of VietHope's programs for high school and university students. The role focuses primarily on content creation, channel management, and campaign execution to engage students, supporters, and the broader community. In addition, the Senior Marketing Executive supports internal communications, coordinates events and activities, and provides marketing assistance for fundraising efforts and other organizational needs as required.

RESPONSIBILITIES

1.Marketing Communication planning for VietHope programs:

a. Plan and produce MarCom content for VietHope's high school and university student programs (including program announcements, student spotlights, impact stories, and milestone updates)

b. Manage and maintain VietHope's digital channels (Facebook, Website, newsletter, YouTube, etc.) with timely and engaging program-focused content

c. Create and maintain standard MarCom materials for programs (banners, brochures, promotional kits, social graphics) in alignment with brand guidelines and the Marketing Director's direction

d. Track and report on content and channel performance; use data to improve reach and engagement among target audiences (students and supporters)

e. Maintain consistent brand voice and visual identity across all program communications, following established brand guidelines

f. Support internal communications by drafting announcements, updates, and engagement materials for VietHope staff and volunteers

g. Collaborate closely with the Marketing Manager to align strategies across different projects and ensure a seamless connection within the Marketing team's overall efforts.

2. Events support:

a. Coordinate MarCom logistics for VietHope events (student orientation, workshops, alumni gatherings, etc.), including promotional materials, social media coverage, and post-event content

b. Liaise with program teams to ensure accurate and timely communication of event information to students, volunteers, and guest speakers.

c. Assist with fundraising communications as needed, including preparing donor-facing materials (thank you letters, impact reports, student stories, photos) and supporting US team campaigns.

3. Personnel: Maintains Marketing team engagement by assisting in recruiting, selecting, orienting, and training team members

4. Other projects as assigned by Marketing Manager/ Marketing Director/ Executive Director

REQUIREMENTS

Education: Senior student or Bachelor's Degree or equivalent (Business Administration or Marketing is an advantage)

Working Experience:

● Minimum 1-2 years of experience in Marketing and/or Communications

● Experience in working in local communications group, including agency is a plus

● Public relations, content marketing and digital marketing experiences are advantages.

Business Understanding:

● Understanding of multi–cultural environments with various business models

● Customer insights/Lead management/ KPIs oriented.

● Interested in nonprofit/philanthropy/education causes.

Others (e.g. language skills, technical skills):

● Strong interpersonal and social skills

● Good written and spoken English

● Willing to work in a multifunction team and able to work with the US team.

● Open to change and must embrace the concept of continuous improvement

BENEFITS

• Receive a monthly stipend
• Work your way - flexible hours and remote-friendly arrangements
• Free access to all VietHope training programs and student workshops
• 1:1 Mentorship program with Marketing Director or Executive Director

APPLICATION DETAILS

• Deadline: May 18, 2026
• Please send your application to: [Confidential Information], including:

– CV

– Cover Letter

– Portfolio (projects / creative work / relevant experiences you've worked on)

• Email subject: [VietHope - Senior Marketing Executive] - Full Name