The Marketing Communication Manager is responsible for developing and executing integrated marketing communication (IMC) strategies to enhance brand equity, drive audience engagement, and support business growth for both B2B and B2C segments. You will ensure brand consistency across all touchpoints, from digital presence to PR and events, while leading a high-performing team to achieve strategic KPIs.
1.What you'll be responsible for
Strategic Planning & Brand Direction:
- Analyze market trends and competitor landscapes to uncover valuable user insights
- Develop comprehensive annual IMC roadmaps for both B2B and B2C markets
- Own, refine, and evolve the brand identity and voice to maintain market leadership, setting high-caliber editorial and creative standards for the entire content ecosystem
B2C & B2B Campaign Execution:
- B2C Focus: Spearhead campaigns across Social Media (Facebook, TikTok, LinkedIn), Email, Blogs, and Events to establish top-of-mind awareness and drive user engagement
- Expand organic traffic and social reach
- B2B Focus: Cultivate brand authority through strategic PR, LinkedIn thought leadership, and targeted networking
- Partner with the Sales team to produce impactful Sales Kits and build partnership programs with universities and industry associations
Leadership & Operational Control:
- Lead, mentor, and evaluate a talented team of 5, fostering a culture of high performance
- Optimize MarCom budgets to ensure maximum ROI across all initiatives
- Act as the primary contact for crisis management, swiftly developing response strategies to protect the brand's reputation
2.Requirements
Education: Bachelor's degree in Marketing, Communications, Public Relations, or a closely related field
Experience: 8+ years of proven track record in Brand Management, Content Direction, or Marketing Communications, including at least 5 years in a Managerial role
Skills & Competencies:
- Strong data-driven mindset coupled with exceptional strategic and creative problem-solving skills
- Extensive experience managing multi-channel campaigns (both Online and Offline)
- Advanced project management abilities, crisis handling expertise, and excellent stakeholder management
3.What we'll offer
- Attractive salary package, extra allowances, free lunch, free parking or Shuttle Bus, with 100% salary in probation offered.
- Social Insurance: Fully compliant, starting from probation.
- Premium Healthcare Insurance: Applicable for all official employees after probation.
- Premium Annual Health Checks for employees (once per year).
- OKR-base management: with clear SOWs, no fingerprint, or any physical attendance checking system.
- Compelling Extras: 15 leaves/year, 4 flexible working days, birthday off, rewards & bonuses based on performance, company trips, and gifts/bonuses on special occasions & holidays.
- Bonding Policy every month – for team engagement.
Flexible working hours (Mon – Fri only), working location at Dist 7, HCMC.
