Senior Marketer

About Cobi Group:

Cobi was established in 2017 and operates through four branches: COBI ONE, COBI IN, COBI CIF, and COBI LOGIS.

• COBI ONE: This includes COBI TOWER I & II, two A-level office and retail buildings located in District 7, the economic center of Ho Chi Minh City, Vietnam.
• COBI IN: Focused on the food and beverage sector with the Cobi Bread brand and bakery production, as well as kitchenware and furniture distribution through COBI HORECA. It also includes warehouses at Long Hau Industrial Park (LOGIS I & II).
• COBI CIF: The owner of COBI HOME, a shopping mall situated in Long Hau Industrial Park, which aims to innovate Vietnamese housing culture by providing high-quality and trendy furniture from around the globe.

Website: https://cobigroup.com.vn/

DEPARTMENT: MARKETING & COMMUNICATION

REPORT TO: MANAGER

JOB DESCRIPTION:

KEY ROLE: Plan, execute, and optimize content marketing strategies to drive engagement, brand awareness, and organic growth through SEO.

Develop and implement content strategies aligned with marketing goals.

Conduct audience research, competitor analysis, and trend monitoring.

Perform keyword research and optimize website content, blogs, and other digital content for SEO.

Plan and manage the content calendar and marketing campaigns.

Collaborate with content creators to ensure all content is optimized for search engines and audience engagement.

Track and report on content performance using analytics tools; adjust strategies based on data insights.

Stay updated on SEO best practices, algorithm updates, and content marketing trends.

Booking KOC and KOL to advertise our products and promotions.

REQUIREMENTS:

From 2 years of experience, bachelor's degree in Marketing.

Can use English in communicate is a plus.

Strong analytical skills, knowledge of SEO tools.

SALARY: NEGOTIATE

BENEFITS:

Meal allowance: 50,000 VND/day; transportation allowance, attendance bonus, tuition support for employees children, and foreign language tuition support for employees.

Participation in overseas exhibitions/research programs and Korea company trip programs (for outstanding employees).

13th-month salary, holiday/festival/wedding/funeral gifts or cash, annual leave, monthly allowances, full-salary social insurance, and a self-service snack and tea bar.

Annual health check-up (for employees with more than one year of service).

Employee discount privileges for all products of COBI GROUP.

OTHER INFOMATION:

Time to work: 8:00 am 18:00 pm (Monday Friday)

Location: 16Fl, Cobi Tower II, 2-4 street 8, Tan My Ward, HCMC.