Senior Manager – Publisher Alliances (Hanoi, Vietnam)

About the company

We are partnering with a fast-growing global digital advertising technology company that helps publishers maximize revenue and enables advertisers to connect with audiences across multiple digital channels. With an international presence spanning Asia, Europe, and North America, the organization is focused on building innovative, privacy-conscious advertising solutions for the evolving digital ecosystem.

About the Role

We are seeking an experienced Senior Manager – Publisher Alliances to drive publisher growth and monetization initiatives in the Vietnam market. This role will focus on building and expanding relationships with mobile app and digital content publishers, particularly within the gaming and utility app ecosystem.

The successful candidate will act as a market expert, managing strategic publisher partnerships, identifying new business opportunities, and collaborating with cross-functional teams to enhance monetization outcomes. This is a high-impact role involving consultative sales, revenue growth, publisher onboarding, and optimization of advertising performance across a portfolio of partners.

Summary of the role and key responsibilities

• Drive publisher acquisition and partnership growth across Vietnam, focusing on mobile app and digital content publishers.
• Build and manage relationships with mid-to-large publishers, helping them maximize advertising revenue through programmatic monetization solutions.
• Lead the complete business development lifecycle, including prospecting, stakeholder engagement, negotiations, contracting, and account expansion.
• Advise publishers on revenue optimization strategies, leveraging technologies such as ad servers, exchange platforms, header bidding, and private marketplace solutions.
• Monitor and improve key monetization metrics including eCPM, fill rate, ARPU, latency, and viewability.
• Coordinate closely with Ad Operations, Product, and Marketing teams to ensure successful onboarding, implementation, and ongoing performance improvements.
• Serve as a trusted consultant to senior publisher stakeholders, providing insights on industry trends and monetization best practices.
• Represent the organization at industry events, conferences, and ecosystem networking forums.
• Maintain an active pipeline of opportunities and provide market intelligence to support regional growth strategies.

Key skills required

• 9+ years of experience in programmatic advertising, publisher monetization, or digital advertising partnerships.
• Strong understanding of the Google publisher ecosystem and advertising technology landscape.
• Proven experience working with gaming, mobile app, or digital content publishers.
• Experience partnering with Google-certified monetization organizations or similar ecosystem players.
• Solid knowledge of ad serving platforms, programmatic advertising, RTB environments, and mobile monetization frameworks.
• Strong commercial acumen with demonstrated success in revenue generation, stakeholder management, and strategic partnerships.
• Excellent communication, negotiation, and relationship-building skills.

How to apply

If you are interested in discussing this role further, please apply for the position or contact Upasana Malik at [Confidential Information] (Job Code - UM/77732)

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Please note that only short-listed candidates will be contacted.

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