Overview:
The Partnership Manager is responsible for building and executing strategic alliances to drive New-to-Bank (NTB) growth and expand the funding portfolio (Deposits/CASA). You will lead the end-to-end partnership lifecycle, from identifying B2B2C opportunities (Fintech, E-commerce, Retail) to negotiating commercial agreements and integrating banking services into partner ecosystems to maximize customer acquisition and funding.
Responsibilities:
Partnership Strategy & Ecosystem Expansion
- Develop strategic partnership maps to target high-potential user bases (e.g., E-wallets, EdTech, HR Tech) for conversion to digital banking users.
- Proactively identify and approach potential partners, leading negotiations to secure commercial agreements (referral models, API integrations) and embed seamless banking journeys.
- Maintain strong relationships with existing partners to ensure campaign stability and identify opportunities for cross-selling.
Commercial Growth & Portfolio Management
- Design and execute exclusive campaigns to drive First Time Deposits (FTD) and grow CASA balances via tier-based incentives and vouchers.
- Collaborate with Product and Tech teams to optimize the user journey from partner apps to the Bank's app, minimizing drop-off rates during onboarding.
- Own the delivery of key performance metrics (NTB, Net Deposit Growth, CAC) and utilize data insights to adjust commission structures and tactics for maximum ROI.
Skills & Experience We Are Looking For:
- Minimum 3-5 years of experience in Partnerships, Business Development, or Digital Sales.
- Experience in Banking (Digital), Fintech, E-wallets, or E-commerce is strongly preferred.
- Strong understanding of retail banking products (CASA, Term Deposits) and digital partnership models (API, Affiliate, SDK).
- Effective written and alternative communication skills, with the ability to negotiate commercial agreements and manage stakeholder relationships.
For more job opportunities, please go to HLBVN Careers: https://www.hlbank.com.vn/en/about-us/careers.html
We appreciate your application and will be in touch with shortlisted candidates regarding next steps.
