About Sembcorp
Sembcorp is a leading energy and urban solutions provider headquartered in Singapore. Led by its purpose to drive energy transition, Sembcorp delivers sustainable energy solutions and urban developments by leveraging its sector expertise and global track record.
Join Integrated Urban Solutions
Play a role in building smart and sustainable cities! With over 30 years of experience, we transform raw land into thriving developments across Vietnam, Indonesia, and China. As a key growth engine, our Integrated Urban Solutions segment strives to be Asia's fastest-growing industrial solutions provider. By delivering efficient energy solutions and pioneering innovative water resource management, we enable the growth of vibrant, future-ready communities.
Job Description
Reporting to the Head, Commercial, you will be responsible to establish networks and strong network and long-term relationships with Japanese prospects, business partners and agencies across Japan, Vietnam and selected ASEAN countries, with a primary focus on Vietnam as the key investment destination. The core objective of this role is to secure companies to lease industrial spaces and lands within Sembcorp, VSIP and other assigned projects. This position is based in Vietnam and requires frequent travel.
Responsibilities
Marketing strategy
- Understand the Japan+1 and ASEAN+1 frameworks, including key decision drivers influencing Japanese and regional companies seeking production, logistics, or warehousing facilities in Vietnam, with comparative insights into other ASEAN locations
- Be among the first to identify Japanese and ASEAN companies considering entry or expansion into Vietnam through established networks, market intelligence, and industry channels.
- Segment, target, build a robust pipeline of prospects, executing effective outreach strategies to generate interest and secure lease commitments.
- Leverage on agencies and value-add partners (banks, trade bodies, business services) to generate leads, referrals and support in making the marketing drive creditable and effective.
- Organize through partnership/collaboration with like-minded business partners, project-focused investment events, roadshows and forums to create interest and awareness for Sembcorp, VSIP and other assigned projects with the prime objective of generating marketing leads for subsequent cultivation and realization.
Marketing tactics
- Conduct frequent hosting of site visits to various parts of Vietnam to gauge the level of seriousness in clients after first business interaction and increase the chance of a deal-closure.
- Presenting at marketing-related roadshows, forums and events in Japan, Vietnam, and selected ASEAN countries to raise awareness and generate interest in Sembcorp, VSIP and assigned projects to target audience. Final objective is to convert awareness to leads for cultivation.
- Meet a minimum of 20 qualified clients per month to populate the prospects base and raise the possibility of deals closure. ( prospects base is at least 5-10x larger than the clients met )
Planning & budgeting
- Comply with pre-set budgets, spending limits and declarations.
Requirements
- Accredited Degree in Marketing, Economics, Business Studies or Real Estate.
- Effectively bilingual English and native Japanese
- Effective communication skills presenting, writing and communicating.
- Hard-working and KPI-driven.
- Agree to weekly traveling to project sites to host visits; some of which will involve overnight stay and long-distance traveling by air and land (car).
- Knowledgeable of PowerPoint, MS Excel and MS Word.
- Incumbents with 5-10 years of supply chain experience or client network. Industrial Parks and/or agencies especially in leasing factories and/or warehouses will be highly advantageous. ( Track record will be validated ).
Our Culture at Sembcorp
At Sembcorp, our culture is shaped by a strong set of shared behaviours that guide the way we work and uphold our commitment to driving the energy transition.
We foster an institution-first mindset, where the success of Sembcorp takes precedence over individual interests. Collaboration is at the heart of what we do, as we work seamlessly across markets, businesses, and functions to achieve our goals together. Accountability is a core principle, ensuring that we take ownership of our commitments and deliver on them with integrity and excellence. These values define who we are and create a workplace where our people can thrive while making a meaningful impact on driving energy transition.
Join us in making a real impact!
