Senior Lead Commercial Marketing

About NDS Vietnam: NDS Vietnam is the developer behind bonbon shop, visibilityPRO, and deliveryPRO innovative technology solutions designed to help grocery stores, pharmacies, small businesses, and manufacturers connect, manage, and grow their operations more effectively. We believe that technology should not be reserved only for large corporations it should also empower millions of small Vietnamese business owners to operate more professionally and achieve sustainable growth.

Learn more about us on our website: https://ndsvn.vn/

About the role:

As a Senior Commercial Marketing Lead, you will be responsible for executing and optimizing Commercial Marketing initiatives, working closely with the Head of Commercial Marketing and cross-functional teams to deliver measurable business impact.

Key Responsibilities:

1. Commercial Marketing & Go-To-Market (GTM)

Execute GTM plans for new features, key product categories, and strategic partnerships

Lead commercial marketing initiatives for assigned products or customer segments

Partner closely with Sales & Growth teams to support proposals, pitch decks, and deal conversion

2. Content & Sales Enablement

Develop and optimize commercial marketing materials, including proposals, pitch decks, sales kits, onboarding, and activation content.

Ensure clear, consistent, and conversion-driven messaging across all touchpoints

3. Partnership & Co-Marketing

Support co-marketing and co-promotion campaigns with partners, brands, and suppliers

Coordinate with internal stakeholders and external partners to deliver campaigns on time

Track performance and recommend optimization actions

4. Market Insights & Performance Tracking

Monitor campaign effectiveness, customer adoption, and conversion metrics

Gather market and customer insights to refine GTM strategies and messaging

Turn data and feedback into actionable recommendations for business growth

5. Vendor & Agency Management

Work with agencies and third-party vendors to deliver marketing assets and campaigns

Ensure quality, timelines, KPIs, and budget efficiency are met

What you will need:

57+ years of experience in Commercial Marketing, Trade Marketing, or related roles

Strong hands-on experience in GTM execution, sales enablement, or partnership marketing

Background in Tech, App, B2B, Retail, or Marketplace is a strong plus

Excellent coordination and execution skills with strong ownership mindset

Data-driven approach with the ability to track, analyze, and optimize performance

Comfortable working cross-functionally with Sales, Growth, Product, and Operations teams

Nice to have:

Solid understanding of trade marketing mechanics and commercial funnels (lead onboard activate retain)

Ability to thrive in fast-growing startup or scale-up environments with ambiguity and rapid change

What You'll Get:

Competitive salary based on your skills and experience.

Lunch allowance, 13th-month salary, holiday bonuses, and performance-based rewards aligned with company results.

Clear impact and visibility - take ownership, drive growth, and make a tangible difference in a fast-growing startup environment.

Open and empowering workplace where your ideas and initiatives are always valued.

Working Location: 42/2 Nguyen Van Troi Street, Cau Kieu Ward, HCMC

Working Hours: Monday - Friday, 8:00 AM - 5:00 PM

How to apply: Please send your CV to [Confidential Information] (Ms Tho) - Subject: [Fullname_Position]