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PlayAh

Senior Key Account Executive (B2B & Modern Trade)

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  • Posted 13 hours ago
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Job Description

KEY RESPONSIBILITIES
  • Work directly with Modern Trade partners (supermarkets, convenience store chains) and wholesale customers.
  • Develop and maintain strong, long-term relationships with existing and potential clients.
  • Build and execute sales and distribution plans tailored to each customer.
  • Analyze sales data and propose strategies to drive revenue growth.
  • Proactively identify and explore opportunities to expand into uncovered or potential sales channels.
  • Coordinate with the field team to monitor product availability, merchandising, and display conditions at points of sale.
  • Plan and implement in-store promotions, trade marketing activities, and product display programs.
  • Negotiate commercial terms, contracts, pricing, and trade policies with customers.
  • Collaborate with the Marketing team to deploy sales support and promotional activities.
  • Handle issues arising during customer cooperation and ensure timely resolution.
  • Monitor, track, and report sales performance and KPI achievement on a regular basis.
  • Conduct market and competitor analysis to recommend appropriate business strategies.
  • Work closely with Legal and Accounting teams to ensure compliance with payment processes, discounts, and commercial policies.
  • Participate in developing long-term B2B & Modern Trade channel strategies, including risk assessment for new channel expansion (e.g. pricing conflicts, overlapping promotions).
  • Perform other tasks as assigned by the direct manager.

REQUIREMENTS
  • Minimum 12 years of experience in B2B sales, Modern Trade, or key account management.
  • Solid knowledge and understanding of the Modern Trade retail market in Vietnam.
  • Strong negotiation, persuasion, and relationship-building skills.
  • Good analytical skills with the ability to interpret sales data and develop business plans.
  • Proficient in Microsoft Office, especially Excel and PowerPoint.
  • Ability to work independently and perform well under pressure.
  • Effective communication and presentation skills.
  • Proactive mindset with a strong willingness to learn and innovate.
  • Willingness and availability to travel frequently to customer sites and points of sale.
  • Candidates with experience in the FMCG industry are highly preferred.

BENEFITS
  • Competitive salary and performance-based bonus
  • Full social, health, and unemployment insurance as regulated
  • Annual bonus: Tet bonus and Performance bonus (average of 2 months salary depending on company performance)
  • 12 annual leave days per year
  • 2 company team-building trips per year
  • Annual salary review
  • Receive direct training and mentorship from the company's Board of Directors, along with guidance to build valuable professional connections.
  • Grow in a dynamic, professional, and collaborative environment with clear opportunities for learning and career advancement.
  • Fully stocked pantry with snacks and beverages
  • Employee discount policy on company products
  • Bi-weekly Lunch & Learn sessions

Working hours: Monday Saturday (9:30 AM 6:30 PM, Saturday: work from home).

Office address: 84 Dong Van Cong Street, Thanh My Loi Ward, Thu Duc City.

Note: This position requires frequent on-site visits to customer points of sale.

Apply by sending your CV and Portfolio (if any) via the link: http://bit.ly/48FH4R7 (preferred)

or email to [Confidential Information]

Email subject: [Position] - Full Name

Contact: Ms. Diem (+84) 967 369 110 (Zalo)

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About Company

Job ID: 137456793