Job Description
1. Omnichannel Marketing Campaign Execution
- Plan and execute data-driven omnichannel marketing campaigns.
- Develop customer segments based on customer behavior and lifecycle stages.
- Design customer journeys, set up triggers, and personalize content across channels, including Zalo, Email, App, and Website.
- Collaborate with relevant teams to execute campaigns on CDP/CRM platforms.
2. Cross-functional Collaboration & Solution Consulting
- Act as a growth solution consultant, leveraging data to support business functions such as Marketing, E-commerce, Customer Service, etc.
- Collaborate with relevant teams to ensure effective campaign execution.
- Serve as a bridge between Business and Data/Tech teams in applying data-driven solutions to business operations.
3. MarTech Platform Management & Operations
- Operate and leverage CDP/CRM platforms such as CExP, Insider, or equivalent platforms.
- Leverage data to personalize customer experiences across both Online and Offline touchpoints.
- Ensure data is utilized appropriately and aligned with business objectives and context.
4. Performance Measurement, Analysis & Optimization
- Establish tracking mechanisms throughout the customer journey.
- Monitor and analyze campaign performance, including conversion rate, retention, churn, and revenue uplift.
- Conduct A/B testing and control group experiments to optimize campaign performance.
- Prepare periodic and ad-hoc campaign performance reports.
Job Requirements
- Bachelor's degree in Marketing, Economics, Business, Commerce, or related fields.
- 3 - 6 years of experience in Growth, CRM, CDP, or Data-driven Marketing.
- Experience in Retail or E-commerce is preferred.
- Hands-on experience in executing and optimizing omnichannel marketing campaigns.
- Familiarity with CDP/CRM platforms such as Insider or equivalent.
- Strong data-driven mindset with good analytical and data-based decision-making skills.
- Proficient in Excel and PowerPoint for data analysis and reporting.
- Good understanding of customer journey, segmentation, and personalization.
- English proficiency in reading and understanding professional documents.
- Proactive, detail-oriented, able to work under pressure and collaborate effectively with multiple stakeholders.
Benefits
- Competitive compensation package.
- 13th-month salary and year-end bonus.
- Full social insurance, health insurance, and unemployment insurance.
- Clear career development opportunities.
- Opportunity to work on large-scale E-commerce and Growth projects.
- Periodic health check-ups.
- Dynamic and professional working environment with strong learning and development opportunities.
How to Apply
Please send your CV to [Confidential Information] or connect with us for more details about the position.
