Senior Google Ads Specialist

Company Description

Graphicwise, Inc. is a branding and digital marketing firm based in Irvine, CA, USA, with over 20 years of experience. We are helping businesses excel through impactful branding and innovative digital marketing strategies.

Position: Senior Google Ads Specialist (Full-Time)

• Location:

This is a full-time, on-site position based in District 1, Ho Chi Minh City, Vietnam.

• Role Description

As a Senior Google Ads Specialist, you will be responsible for planning, executing, and optimizing Google Ads campaigns, primarily targeting the USA market. This role requires you to develop paid search strategies, perform keyword research, monitor ad performance, and analyze data to ensure consistent growth and ROI improvement. You will also generate reports, provide actionable insights, and collaborate with the marketing team to enhance campaign effectiveness.

• Key Responsibilities

- Plan, execute, and optimize Google Ads campaigns for various markets, especially the USA.

- Conduct keyword research and implement strategies for improved campaign performance.

- Monitor and analyze campaign metrics to identify opportunities for improvement.

- Generate detailed performance reports and provide data-driven insights.

- Collaborate with the marketing team to align campaigns with client goals and objectives.

- Perform A/B testing and leverage audience segmentation to enhance results.

• Qualifications

- > 3+ years of experience in Google Ads management, including campaign creation, optimization, and monitoring.

- Proven experience running campaigns for the USA market is a strong advantage.

- Strong understanding of pay-per-click (PPC) advertising, data analysis, and reporting.

- Experience with A/B testing and audience segmentation techniques.

- Ability to analyze metrics and implement strategies to improve ROI.

- Excellent communication and collaboration skills to work effectively with the marketing team.

- Proficiency in English is a plus.

- Experience with additional paid advertising platforms and tools is a bonus.

Why Join Us

• Work in a dynamic and professional environment with a passionate team.
• Opportunity to collaborate on campaigns for international markets.
• Competitive salary and growth opportunities.