Job Purpose
The job holder take responsibility for the activities of bussiness marketing of division, including:
- Business Marketing Planning
- Design of MKT content for Program/ Campaign
- Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated 4 Marketing performance management
- Marketing performance management
Key Accountabilities (1)
- Business Marketing Planning
- Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities and linking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economic sectors/activities, customer groups
- Manage execution of marketing activities, budget, premium / stocks and provide monthly update
- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
- Drive preparation and implementation of NPS survey
- Design of MKT content for Program/ Campaign
- Design content for marketing program, campaign
- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign
- Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated via sales channel)
- Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign fulfilment process and documentation
- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon, above the line media, social media, strategic sponsorships, etc. (if any)
- Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g. TET premiums, Mid-autumn festival gifts, etc. if any)
- Marketing performance management
Develop KPIs and approach for assessment of marketing value
Monitor marketing programs and campaign performance / fulfilment
Key Accountabilities (2)
Key Accountabilities (3)
Key Relationships - Direct Manager
Director, Business Marketing
Key Relationships - Direct Reports
N/A
Key Relationships - Internal Stakeholders
Other units in division, other units in TCB
Key Relationships - External Stakeholders
Customers, organizations, business associations, state agencies (GSO, tax authorities ...)
Success Profile - Qualification and Experiences
- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
- Priority to have a master's degree or higher
- Minimum 12 years in the position related to financial analysis / credit / market research, marketing of finance and banking
- Prioritize work experience related to corporate customers
- Mimimum TOEIC 650 or equivalent
