About upGrad
upGrad is a global leader in online higher education, empowering professionals to upskill and advance their careers through world-class programs in collaboration with top universities. At upGrad Vietnam, we bring this mission to life locally, helping learners unlock their potential and achieve their goals.
Role Summary
The Senior Event & KOL Management will support upGrad's growth inVietnam by planning and executing event, managing influencer/KOLcollaborations, and coordinating campaigns with regional and central teams.This role blends event management, KOL sourcing/activation, and crossfunctional project management tailored for the Vietnam market.
Roles & Responsibilities
Event Planning & Execution:
- Plan and execute upGrad's on-ground and online events in Vietnam(conferences, workshops, webinars, corporate sessions, etc.).
- Manage all logistics including venue setup, vendor coordination, AVarrangements, branding materials, and registration.
- Capture content during events (photos, videos, testimonials) to beused for performance marketing and mid-funnel communication.
- Prepare event reports with KPIs, lead metrics, and performanceoutcomes.
KOL & Influencer Management:
- Identify, evaluate, and onboard KOLs/influencers aligned with targetlearners.
- Brief KOLs on messaging, deliverables, talking points, and contentangles.
- Manage influencer deliverables end-to-end: content review, timelines,approvals, and compliance with brand guidelines.
- Track and measure KOL performance (reach, engagement, traffic,leads, CPA).
- Maintain and continuously update a database of potential and activeKOL partners.
- Suggest new influencer strategies based on trends and audienceinsights in Vietnam.
Central Team Liaison
Work closely with the central teams for:
- Campaign and communication approvals
- Influencer marketing scripts and content
- Branding guidelines
- Ensure timelines and deliverables are met through smooth cross-teamcoordination.
Reporting & Insights:
- Track event performance and KOL campaign metrics.
- Prepare weekly/monthly reports with insights and recommendationsfor optimisation.
- Analyse Vietnam market trends to propose new creative formats andinfluencer directions.
Skills Required
- Strong communication skills (Vietnamese + English preferred)
- Event planning and logistics management
- Hands-on experience with influencer/KOL management.
- Understanding of social media platforms and content trends inVietnam.
- Strong coordination skills and ability to manage multiplestakeholders.
- Ability to work in a fast-paced environment
- Familiarity with CRM tools and Google Suite
Compensation & Benefits:
- 15 annual leave days + public holidays.
- Social insurance on full salary + 100% salary during probation period.
- Providing a laptop for working (if needed).
- Flexible working hours.
Employment Type: Full-time.
Working Hours: 9 AM - 6 PM (Monday - Friday).
Location: 170 Tran Quang Khai, Tan Dinh ward, HCMC
