Senior Employer Branding Executive (Digital Marketing Focus)

We are looking for a creative and data-driven Senior Employer Branding Executive to drive employer branding and recruitment marketing initiatives. You will be responsible for planning and executing digital campaigns, optimizing marketing performance, managing recruitment websites, and leveraging data to attract top talent

Responsibilities:

• Plan and execute digital marketing campaigns for employer branding across social media platforms, including content creation, paid advertising, audience targeting, campaign

optimization, and performance tracking.

• Analyze recruitment data, monitor channel performance, and measure campaign

effectiveness to optimize recruitment outcomes.

• Create engaging content and visual assets for employer branding, recruitment campaigns,

and social media channels.

• Develop social media content plans and execute communication initiatives to strengthen

employer brand awareness.

• Manage, optimize, and support the development of the recruitment website, including

planning and implementing SEO strategies.

• Plan and coordinate recruitment events, including job fairs, campus recruitment activities,

and other employer branding initiatives.

• Manage external vendors and partners to ensure projects are delivered on time, within

budget, and to a high standard of quality.

• Collaborate closely with the Talent Acquisition team to plan and execute employer branding

campaigns, events, and initiatives.

Requirements:

• Bachelor's degree in Human Resources, Marketing, Communications, Business Administration, or a related field.

• At least 3 years of experience in Employer Branding, Recruitment Marketing, Digital Marketing, or Talent Acquisition Marketing.

• Strong command of both written and spoken communication in both English and Vietnamese.

• Strong knowledge of digital marketing, social media management, SEO, and website management.

• Experience in analyzing recruitment metrics and translating data into actionable insights.

• Proficiency in design tools such as Canva, Adobe Photoshop, Adobe Illustrator, or similar software is an advantage.

• Strong project management, communication, stakeholder engagement, and vendor management skills.

• Creative mindset with excellent analytical, organizational, and execution skills.