About the company
Publicis Groupe is now the largest communications group in the world, operating across creativity, media, data, and technology to support business transformation in a platform-driven world. Through The Power of One, we bring together expertise across markets and disciplines, enabling teams to work as one connected platform and deliver impact at scale.
With nearly 100 years of heritage, Publicis Groupe is entering its second century, driven by a spirit of resilience that has shaped every transformation along the way.
About the role
We are looking for a Senior Ecommerce Executive to manage and optimize marketplace advertising campaigns across Shopee, Lazada, and TikTok Shop. This role will focus on driving traffic, conversions, and sales performance through data-driven campaign strategies and optimization.
Job Responsibilities
Ecommerce Media Planning
- Develop digital media plans across Shopee Ads, Lazada Ads, and TikTok Shop Ads aligned with business and sales objectives.
- Plan and allocate budgets across Search Ads, Product Boosting, Display Ads, and Retargeting Ads to maximize ROI.
- Analyze marketplace trends, competitor activities, and platform insights to improve campaign effectiveness.
Performance Campaign Execution & Optimization
- Manage and optimize Onsite Ads campaigns to increase product visibility, traffic, and conversions.
- Continuously optimize campaigns through keyword bidding, audience targeting, and budget adjustments.
- Conduct A/B testing for keywords, creatives, and bidding strategies to improve key performance metrics including CTR, CPC, ROAS, and Conversion Rate.
- Monitor campaign performance and identify opportunities to scale successful campaigns.
Reporting & Insights
- Generate performance reports and provide actionable insights to improve campaign results.
- Stay updated with marketplace algorithm updates, bidding trends, and ranking factors.
- Support budget forecasting and scaling strategies based on campaign performance.
Requirements
Must Have
- 3+ years of experience in Shopee Ads, Lazada Ads, or TikTok Shop Ads with strong exposure to E-commerce performance marketing.
- Experience running Search Ads campaigns on marketplace platforms.
- Familiarity with Facebook Ads or Google Ads is a plus.
- Strong analytical mindset with the ability to optimize campaign performance.
- Good communication skills and ability to collaborate with cross-functional teams and platform partners.
Nice to Have
- Experience with Google Analytics, Google Tag Manager (GTM), or other analytics tools.
- Knowledge of Programmatic Ads, Dynamic Product Ads (DPA), or Performance Max campaigns.
- Ability to forecast and scale campaign budgets based on performance.
Ready to take the next step with Publicis Groupe
Apply now via LinkedIn by clicking Apply.
We review applications on a rolling basis, so early submissions are strongly encouraged. Only shortlisted candidates will be contacted.
