RedFern Digital is seeking for a Senior Promotion Executive to plan and execute on-site promotional campaigns across e-commerce platforms. For this role will be responsible for driving GMV (Gross Merchandise Value) and NMV (Net Merchandise Value) while maintaining healthy ROAS (Return on Ad Spend). This role requires a blend of marketing sense and e-commerce platform operational experience.
If you love working in a fast-paced industry, we would like to speak with you!
RESPONSIBILITIES :
1. Promotion Planning & Execution
- Plan and execute on-site promotional campaigns (flash sales, bundle deals, voucher programs, etc.) on e-commerce platforms.
- Design promotion calendars aligned with business goals, seasonal events, and platform key dates.
- Coordinate with internal teams (marketing, operations, content) to ensure smooth campaign delivery.
2. On-site Ads Management
- Set up, monitor, and optimize on-site advertising campaigns to maximize GMV/NMV.
- Manage promotion budget allocation to achieve target ROAS.
- Analyze ad performance data and make real-time adjustments.
3. Platform Operations
- Work with e-commerce platforms (Shopee, Lazada, Tiki, TikTok Shop, etc.) on promotion mechanics and tool settings.
- Ensure all promotions comply with platform policies and Vietnamese advertising/promotion regulations.
4. Performance Analysis
- Track and report key metrics: GMV, NMV, ROAS, conversion rate, AOV.
- Conduct post-campaign analysis to identify winning strategies and areas forimprovement.
- Provide actionable insights to optimize future campaigns
REQUIREMENTS:
- Bachelor's degree in Marketing, Communications, or related fields.
- 2-3 years of experience in online marketing, working in E-commerce agencies.
- Strong understanding of e-commerce platform mechanics (Shopee, Lazada, etc.).
- Proficient with promotion tools and ad systems on major EC platforms.
- Data-driven mindset able to read numbers and make decisions based on GMV, NMV, ROAS, and other metrics.
- Ability to work independently, collaboratively, manage multiple projects and prioritize tasks effectively.
- Strong understanding of digital marketing and branding strategies.
- Excellent communication, presentation, and negotiation skills.
- Good command of Vietnamese (native) and English for cross-team communication.
Join our team and contribute to the success of our clients businesses through innovative digital & Ecommerce marketing strategies. If you are a dynamic, results-driven professional with a passion for all things digital, we would love to hear from you.
