The Senior Director of Marketing is a strategic leader responsible for directing the Marketing & Communications department to build and protect The Grand Ho Tram brand, create and execute integrated marketing campaigns across print and digital channels, and deliver measurable business results. This role leads brand communications, campaign planning and execution, content and creative production, and cross-functional stakeholder engagement. The Senior Director partners closely with senior leadership and external agencies to align marketing strategy with company vision, ensure consistent messaging, and drive awareness, demand and reputation for Ho Tram Project Company LTD.
Responsibilities
- Set marketing strategy, brand positioning and integrated campaign roadmaps aligned with company objectives.
- Oversee planning, production and execution of multi-channel campaigns (digital, social, PR, print, events).
- Lead the Marketing & Communications team; recruit, mentor and develop talent.
- Manage external agencies, vendors and creative partners; ensure quality, timelines and budgets.
- Coordinate cross-functional initiatives with sales, operations, and leadership to drive demand and conversion.
- Oversee brand governance, messaging consistency and content standards across touchpoints.
- Define KPIs, track campaign performance, optimize based on data, and report results to senior leadership.
- Maintain compliance with company policies, regulatory requirements and budget controls.
- Proficient in Budget Controls / Finance processes
- Create and plan annual marketing budgets.
- Track and share information regarding new business trends.
- Create and ensure that company SOPs and property LSOPs are in place and adhered to.
- Monitor monthly results and performance of hotels. Explain variations to their analytics.
- Submit marketing activities reports on a monthly basis.
- Maintain strong relationships in the industry, both hospitality and non-hospitality (associations, business chambers, media, press etc)
Qualifications
- Strategic Marketing Leadership – Develop and execute integrated marketing strategies aligned with business objectives, revenue targets, and brand positioning. Demonstrated 10 years of experience in the field of advertising, marketing, and/or PR in Vietnam
- Brand Management – Build and protect brand equity while ensuring consistent messaging across all guest touchpoints and channels.
- Digital Marketing & Performance – Lead digital acquisition, SEO/SEM, social media, CRM, email marketing, and paid media to maximize ROI and direct bookings.
- Commercial & Revenue Focus – able to adapt and understand the gaming and hospitality commercial landscape
- Public Relations & Communications – Manage media relations, crisis communications, corporate messaging, and executive communications to enhance reputation.
- Content & Creative Leadership – Oversee content strategy, creative development, photography, video, and storytelling that strengthen brand engagement.
- Market Intelligence & Analytics – Leverage consumer insights, market research, competitive analysis, and campaign performance metrics to inform strategic decisions.
- Partnership & Business Development – Has led collaboration and partnership projects.
- Budget & Resource Management – Manage marketing budgets, agency partnerships, procurement, and resource allocation while delivering measurable returns.
- Team Leadership & Talent Development – Inspire, mentor, and develop high-performing marketing teams while fostering collaboration across departments.
- Project & Campaign Management – Lead integrated campaigns, product launches, events, and brand activations from concept through execution.
- Innovation & Technology – Drive adoption of marketing technology, AI-enabled tools, CRM platforms, automation, and emerging digital trends to improve efficiency and guest engagement.
- Vietnamese candidates only
