Senior Director, Corporate Branding

About the Role

We are seeking a strategic and results-driven Senior Director,Corporate Branding to serve as a key partner to the CEO. Acting as the Chief Brand Architect of NHG's multi-brand ecosystem across Education, Healthcare, and Technology, this role is responsible for governing the health and value of the Group's entire brand portfolio - ensuring synergy between the master brand and sub-brands to maximize business performance and market leadership. Key mandates include: architecting the Group's Brand Operating System (philosophy, positioning, identity standards); advising member institutions on segment positioning to prevent overlap; leading new brand launches from concept, naming, and storytelling through go-to-market; and driving data-driven integrated marketing communications (IMC) with system-level crisis management.

Key Responsibilities

• Bachelor's/Master's degree in Marketing, Brand Management, or Communications.
• Minimum 10 years in Marketing/Brand, with at least 5 years in leadership roles at multi-industry corporations (FMCG, Retail, or large-scale Education preferred).
• Proven track record in launching new brands and managing multi-brand portfolios.
• Deep expertise in Brand Architecture, customer experience management, and digital brand management tools.
• Business-centric mindset: treating brand as a revenue-driving engine, with strong data-driven analysis and risk assessment capabilities.
• Entrepreneurial spirit with the ability to lead, inspire, and build high-performing teams.
• Excellent communication, negotiation, and presentation skills in both Vietnamese and English.
• Proactive, decisive, disciplined, and transparent, with strong stakeholder influence.