Job description
The Senior Digital Marketing Specialist is responsible for managing social media and e-marketing activities. This role handles multiple projects and helping improve overall Marketing team performance.
Job duties include but are not limited to:
- Develop and execute strategic and tactical plans for social media campaign and digital marketing, email marketing.
- Manage Agency and work closely with the content Brand team to evaluate the return effectiveness KPI.
- rack digital marketing KPIs, analyze social media campaign effectiveness, website traffic flow and provide regular monthly reports.
- Work in close collaboration with Brand manager/Field force to collect / share feedback and ensure correct alignment with targets.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
- Administrate company's social media channels and execute campaign optimization across all paid and organic channels (Google Adwords, Facebook Ads, Email MKT, etc.).
- Support team in designing visual content for Marketing activities when necessary.
Job Requirement:
- Bachelor's degree in Pharmacy, Medicine, Life Sciences, Business, or related fields.
- 5 years experience in digital marketing and social media management, with a proven track record of running paid and organic campaigns.
- Have a good knowledge of Facebook Ad, Google Ad, Email Marketing and other social platforms such as Instagram, Linked In, Youtube.
- Have a basic knowledge of Photoshop or inDesign.
- High command of digital marketing tools is a must (Analytics, CMS, CRM, Optimization, etc.)
- Proficient in PPC, Social Analytics, Google Analytics and Email marketing.
- Proficient in Microsoft Office. Knowing SEO & HTML is a plus.
- Have strong analytical skills to the market and target audiences.
- Good communication, writing and presentation skills both in English and Vietnamese.
- Pay strong attention to the details; be a problem solver and, very importantly, a team player
- Passion for Digital Marketing
About us: Besins Healthcare (or the Company) is a privately owned global pharmaceutical company headquartered in Monaco and operations through over twenty fully-owned affiliated companies around the world, including Ascend Therapeutics LLC. The Company is a world leader in novel therapies for gynecology and andrology. Besins Healthcare, pioneer in transdermal gels, has developed several natural hormone-based therapies over the years including bioavailable natural progesterone for pregnant women and bioavailable natural testosterone for testosterone deficiency syndromes. The Company continue to be a leader in estradiol replacement therapy with the first transdermal gel marketed in Europe. Besins Healthcare products are trusted and prescribed by healthcare professionals in more than 100 countries around the world.
Learn more about us: Hormone Therapies for a brighter future - Besins Healthcare
