PATI Group
- Ho Chi Minh City
- Full-time
- Onsite
- 25-45M VND + Uncapped Bonus + EquityMost marketing roles ask you to execute someone else's strategy.This one asks you to build the strategy, create the content, and own the results.The catch AI does 70% of the production. You do 100% of the thinking.20 variants from 1 brief - you choose which 3 get tested.Data comes back in 48 hours - you decide what changes.Creative that looks good is easy. Creative that sells in the US/EU is rare. That's what we need. ABOUT PATI GROUPPATI Group is a global e-commerce agency based in Ho Chi Minh City, operating DTC supplement brands across US, EU, and AU markets. We're in hyper-growth mode (goal: 20x revenue in 12 months) and operate AI-First - AI isn't a nice-to-have, it's how we work every day. WHAT YOU'LL DO Own creative strategy and execution for a portfolio of DTC supplement brands in US/EU/AU markets. Design and operate AI-integrated production workflows: brief variants test data optimize scale. Target: 100+ variations/month. Read and act on creative performance data weekly: CTR, Hook Rate (>30%), Hold Rate (>50%), Thumbstop Ratio, CPA, ROAS. Make kill/iterate/scale decisions based on data - not on feels right. Build the Creative Playbook and train the team. Work directly with CEO + Performance Marketing Lead. MUST-HAVE REQUIREMENTS AI Skills: You use AI daily (AI Video tools: Sora, Kling, Runway, ElevenLabs, HeyGen, ChatGPT, Claude, Midjourney, Runway, or equivalent) because you chose to - not because someone told you to. It's a daily habit, not a side experiment. Marketing Mindset: You distinguish looks good from converts. You read CTR, CPA, ROAS, Hook Rate and make decisions based on data, not gut feeling. Creative Direction: You can concept, script, select hooks, and understand why people stop scrolling. Portfolio required. English: Strong enough for US/EU consumer insights, ad scripts, and copy review. No specific certificate required. Growth Mindset: AI changes weekly. You stay ahead of the curve, not behind it. NICE-TO-HAVE Industry experience: Supplement, Beauty, Health & Wellness, or DTC E-commerce. Video production: Premiere Pro, After Effects, CapCut Pro, DaVinci Resolve. UGC & Direct Response: Experience producing UGC-style DR ads for Meta/TikTok. Team leadership: Mentored or led creative team
Compensation & Benefits
- Unlimited Income: Competitive base salary based on capability (starting from 20,000,000 VND) + Annual Performance Bonus (based on % of revenue growth you generate). You have the right to value yourself and negotiate with us
- Ownership Opportunity: Eligibility for Equity (ownership stake) upon becoming a Key Member
- Premium Work Tools: Provided with a MacBook, Premium AI accounts (Claude Pro, ChatGPT Plus, etc.), VinFast car & Gym membership (subject to company policy)
- Comprehensive Benefits: Social Insurance, Bao Viet Health Insurance (Green Card), bi-annual company trips, and full holiday/birthday bonuses
HIRING PROCESS4 steps, 7-10 business days: CV + Portfolio Technical Challenge (2-3h) Interview (Technical + Culture Fit) Founder's Table (CEO).
WORKING CONDITIONS Monday - Friday: 8:30 AM - 5:30 PM (1-hour lunch break). Location: PATI Group Office, Ho Chi Minh City. Full-time, onsite.
PATI CULTURESaturday mornings (6:30 - 9:00 AM): team run + weekly reflection. Mind, body, and momentum aligned.Apply: https://paticreativeagency.sg.larksuite.com/share/base/form/shrlgvRYrNc3P4mwVPoRXDzeyQm
