Exclusive and Retained Search by Contego
Specialism: Creative Strategy, Concept Development, 3D Visualisation, Production-Ready Files
Role Overview
We are looking for a Senior Creative Designer who blends conceptual thinking, strategic understanding, and advanced 3D design capability to elevate Brand Agency's creative output across Southeast Asia.
Based in Vietnam, this role focuses primarily on designing POS solutions and premium gift items, working closely with local market teams and our Creative Hub in Singapore to unpack briefs, deliver global-brandaligned concepts, and visualise premium experiential and retail solutions for leading brands.
The ideal candidate brings strong regional cultural insight, confidence in presenting ideas to clients, and the ability to translate shopper understanding into smart, premium, effective design solutionswhile developing their creative capability under Creative Leadership.
Key Responsibilities
1. Creative & Strategic Development
- Lead ideation and concept development for POS, premium gifts, retail, activation, and experiential solutions across SEA.
- Translate insights, brand strategy, and market understanding into strong, differentiated creative thinking.
- Partner with account teams to unpack briefs, challenge assumptions, and propose strategic creative directions.
- Develop moodboards, creative territories, storytelling frameworks, and idea boards for client presentations.
- Integrate trend, shopper, and competitor insights into creative proposals to support premiumisation and innovation.
- Work with the Creative Hub in Singapore to align on global brand requirements and elevate regional creative standards.
2. 3D Visualisation & Technical Development
- Produce high-quality 3D concepts, renders, and animations using 3DS Max with Corona Renderer.
- Develop structural concepts using AutoCAD to support production feasibility and engineering alignment.
- Ensure POS and premium gift concepts are realistic, cost-effective, manufacturable, and scalable.
- Translate selected concepts into detailed production-ready 3D files suitable for prototyping and manufacture.
- Apply brand assets accurately in 3D form, ensuring correct scaling, finishes, materials, and structural integrity.
3. Client Partnership & Presentation
- Present creative ideas and strategic thinking directly to clients with clarity and confidence.
- Take detailed briefs from client teams, challenging and reframing where beneficial.
- Act as a creative specialist for POS, premium gifting, and shopper-experience solutions.
- Guide clients on materials, sustainability, production considerations, and design best practices.
- Interpret global brand requirements and adapt them for relevant cultural and retail contexts across SEA.
4. Collaboration Across SEA team
- Work closely with activation, insights, sourcing, production, and QA teams to ensure cohesive end-to-end delivery.
- Collaborate with brand agency's Creative Leadership (Singapore + Global) to grow capability and contribute to innovation initiatives.
- Align with the innovations team to integrate new materials, technologies, and AI-enhanced creative approaches.
- Contribute to cross-market creative consistency and support the elevation of ADM's regional creative standards.
5. Efficiency, Quality & Delivery
- Ensure all creative outputs meet quality expectations and project timelines.
- Build design efficiencies to optimise cost without compromising creativity or impact.
- Stay updated on SEA retail trends, cultural nuances, design technologies, and new production techniques relevant to POS and premium gifting.
Skills & Experience
Creative & Strategic
- Proven experience conceptualising POS, premium gifts, retail, shopper, or activation projects.
- Ability to frame creative ideas strategically, backed by insights and clear rationale.
- Strong storytelling, presentation, and visual communication skills.
Technical
- Advanced proficiency in 3DS Max + Corona Renderer (mandatory).
- Proficiency in AutoCAD for structural and technical layouts.
- Strong Adobe Creative Suite skills (Illustrator, Photoshop, InDesign).
- Ability to sketch ideas quickly for early-stage visualisation (desirable).
Industry Experience
- 57+ years in creative agencies, production agencies, experiential studios, retail design, or beverage brand environments.
- Experience in POSM, premium gifting, experiential design, or structural design is a strong advantage.
- Familiarity with production processes, materials, finishing techniques, and manufacturing practicalities.
Soft Skills
- Excellent English communication (written and spoken).
- Ability to work independently and collaboratively under tight deadlines.
- Strong problem-solving mindset with an understanding of cost, feasibility, and timing.
- Confident in interacting with senior clients and cross-market stakeholders.
Education
Degree in 3D Design, Industrial Design, Architecture, Visual Communication, or related field (preferred, not essential).
