Let's have a look at the job in general
We are looking for a forward-thinking, creative, data-driven Senior Digital Content Marketing Specialist with expertise in SEO, AI-driven content strategy and brand storytelling along with a solid understanding of digital advertising. As a Senior Content Marketing Specialist, your role will involve developing high-quality content across platforms, strengthening our brand authority in AI and search environments, enhancing web performance, and driving impactful digital marketing campaigns for the Commercial products category (Commercial laptops, desktops, All-in-One). You will report directly to the Commercial Marketing Manager.
We're happy to offer our employees the following benefits
Great performance makes great income! To the team of ASUS, you will get:
- A Dynamic environment with positive teammates & growth mindset culture
- Competitive income with 13th month salary; quarterly bonus based on performance
- Health & wellness with health insurance & annual health check
- Company trip, teambuilding & other benefits
What are you expected to do
In your daily duties, you will:
AI-Driven Content Strategy (AIO / GEO)
- Develop and implement AI-optimized (AIO) content strategies tailored to conversational search and GenAI platforms.
- Support Generative Engine Optimization (GEO) initiatives to improve brand visibility in AI-driven search results.
- Analyze the Prompt Intent of our target audience on AI platforms and plan high-quality content that precisely answers these queries.
- Optimize content structures, metadata, and formatting to ensure accurate representation in AI assistants and search engines.
- Monitor AI search trends and insights to continuously enhance content strategy
Building Digital Authority
- Lead the planning and generation of white papers, deep-dive technical articles, partners success stories, and third-party reviews - critical sources for AI to determine content credibility.
- Manage Digital PR strategies to increase brand mentions and high-quality backlinks from authoritative sites, boosting the Trust Score assigned to our brand by AI models.
Content Creation Strategies & SEO Optimization
- Develop, execute and manage comprehensive Content marketing strategies across various channels, including AIO / GEO, SEO / SEM, social media, paid media, website, email marketing aligned with overall business objectives and marketing objectives
- Conduct regular keyword research to build up SEO keyword plans and optimize content to improve organic visibility
- Collaborate with the brand marketing team and design team to ensure creative output aligns with brand guidelines and campaign objectives, and accurate delivery of product-related content on digital platforms
- Generate new content ideas that align with brand strategy, product narratives and search trends
- Monitor and analyze content performance, online brand sentiment and User Generated Content. Update, refine, and optimize existing content to maximize relevance and search performance.
Brand Content Generation
- Develop and write PR articles, editorial, whitepapers, partner success stories content to highlight business value and product innovation and strengthen brand credibility
- Craft compelling product taglines, messaging lines, and brand narratives for commercial products
- Ensure all content maintains consistent tone, voice, and brand identity
Digital ads management
- Plan, execute, and manage digital marketing campaigns across paid channels (Google Ads, social ads, display, etc.).
- Track, measure, and analyze campaign performance using analytics platforms.
- Optimize ad creatives, targeting, budgets, and placements to improve ROI and lead quality.
Website Management
- Monitor website appearances and update content on product pages ensuring all product campaign pages are launched according to market schedules
- Analyze website analytics to improve content engagement
- Optimize site performance, including UX, SEO, and content quality
- Collaborating with webmasters, editors and designers to ensure smooth and accurate content updates.
We are thrilled if you own the following qualities
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 3+ year experience in Digital Marketing, Content Marketing or SEO
- Experience in tech / IT is highly advantageous
- Advanced SEO Knowledge: Familiarity with Technical SEO, keyword strategy and search-intent optimization specifically Semantic Search, keyword intent analysis and Structured Data
- Understanding of AI Mechanics & AI-driven content strategies (AIO/GEO)
- Excellent writing, editing, and storytelling skills. Proven ability to write in-depth, long-form or technical content (not just short social media posts).
- Proven experience and success in leading and managing social media (Facebook, Instagram, Lindkedin, YouTube...), display advertising campaigns, digital content marketing
- Knowledge of website content management systems and basic UX principles
- Understanding of optimizing digital advertisements, landing pages, customer journey, user funnels
- Demonstrated ability to think analytically, solve problems, make decisions, and use sound judgment
- Up to date with the latest trends and best practices in online marketing and measurement
- Solid knowledge of website/social media analytics/listening tools (e.g. Google Analytics, Google Search Console, Ahrefs, Semrush, Talkwalker...)
- Strong analytical skills and data-driven thinking
- Proficient in Microsoft Power Point and Excel
- Fluent in both oral & written English
What makes you an outstanding profile
- Brand storyteller
- Consumer centricity
- Creative & innovative
- Data driven & analysis
- Passionate in digital business
How you prospect your future at Asus
ASUS is also a great place to grow and shape your career. Explore the career journey to become a Digital Marketing Manager.
