Department: Content Strategy (MCN Division)
Reporting to: Content Creator Lead
Employment Type: Full-time.
Working Location: PTS Tower, 118 Huynh Tan Phat, Tan Thuan District, HCMC.
THN Network
THN is a leading Social Commerce and Influencer Marketing agency in Vietnam, specializing in end-to-end livestream production and affiliate solutions. Leveraging an extensive network of top-tier content creators and seasoned strategists, we empower brands to transform audience engagement into measurable business growth. Over the years, THN has established itself as a trusted strategic partner for prominent multinational brands across the FMCG, Fashion, Beauty, and Lifestyle sectors. At THN, we synthesize creative strategies, data-driven insights, and cutting-edge digital platforms to deliver high-impact campaigns that drive both brand awareness and sustainable GMV (Gross Merchandise Value) growth.
I. Key Responsibilities
- End-to-End Video Production: Handle the complete lifecycle of short-form video creation for assigned creators. This includes conceptualizing hooks, writing compelling scripts, directing on-set shoots, and executing high-paced post-production editing.
- Shoppertainment Scripting: Craft engaging narratives that subtly integrate brand messaging and product USPs. Design strong Call-to-Actions (CTAs) that effectively funnel viewers toward TikTok Shop product pages or Livestream events.
- Trend Scouting & Rapid Adaptation: Monitor daily platform trends, viral sounds, and transition challenges. Rapidly adapt these trends to fit the specific personas of THN's creators and produce relevant content within 24-48 hours.
- Cross-Functional Collaboration: Partner closely with Project Managers (PMs) and Brand Partnership to ensure video content aligns perfectly with upcoming Mega Live schedules, brand promotions, and overall campaign objectives.
- Quality Control & Platform Compliance: Ensure all video assets strictly adhere to platform guidelines (avoiding restricted keywords/visuals) while maintaining THN's high standards for audiovisual quality and brand safety.
II. Candidate ProfileEducational
Background & Experience
- Degree or diploma in Media Production, Marketing, Design, Communications, or equivalent practical experience.
- 1–3 years of hands-on experience in video editing, content creation, or social media management, preferably within an Agency, MCN, or Media Publisher.
Technical Skills & Industry Acumen
- Proficiency in CapCut & Canva: Highly skilled in utilizing editing software, including both mobile and desktop versions of CapCut (CapCut Pro) and Canva.
- Strong grasp of mobile videography, basic lighting setup, and sound design.
- Trend Savvy & TikTok Enthusiast: Passionate about consuming TikTok content; deeply immersed in TikTok culture, pacing, viral trends, and its unique visual language.
- AI-Driven: Open-minded and capable of leveraging AI tools (ChatGPT, Midjourney, and AI-powered video/image generation tools) to optimize brainstorming and the content production workflow.
- Strategic GMV Mindset: Intimate knowledge of how to structure a video for e-commerce conversion (the first 3-second hook, retention tactics, and CTAs). Possess a strategic mindset to drive revenue and achieve target GMV through Affiliate Videos.
Soft Skills & Mindset
- Critical Thinking & Detail-Oriented: Strong analytical skills with a sharp eye for detail to ensure the highest standards of production quality (visuals, audio, captions, and brand consistency).
- Solution-Driven Mindset: Proactive problem solver who remains calm and agile when dealing with production challenges or sudden platform algorithm changes.
- Highly creative, adaptable, and execution-oriented. Capable of working under tight deadlines and managing multiple content batches simultaneously.
- Language Proficiency: Fluent in Vietnamese; professional proficiency in English (written and spoken).
III. What We Offer
- Competitive Compensation: Attractive base salary plus performance-based bonuses linked to content virality and campaign GMV success.
- Career Growth: Bi-annual performance reviews offering a clear roadmap for career advancement.
- Health & Well-being: Comprehensive premium health insurance, 12 days of annual leave, and statutory public holidays.
- Dynamic Environment: A vibrant, fast-paced agency culture that fosters innovation. Direct exposure to the latest social commerce trends and opportunities to work closely with top KOLs and leading global brands.
