1. About Yehub & Partners
Yehub & Partners is a Vietnamese advocacy company — the Advocacy-to-Commerce Operating System. We help brands turn conversations into conversions and customers into advocates, connecting the full consumer journey through our SAY · DO · STAY model: social advocacy that builds brand love (SAY), online-to-offline activation that drives real purchase (DO), and loyalty technology that keeps customers coming back (STAY). Our work spans social consulting with data insights, real-time advocacy dashboards, O2O solutions powered by our Reward Hub, and sustainable Gift Innovations. We pair sharp strategic thinking with data and technology — including AI — to create ideas that are culturally powerful, commercially effective, and measurable.
2. Scope of Work
As our Senior Content & Creative Planner, you turn social intelligence into a sharp, actionable strategy — and provide creativity briefs to spark disruptive ideas that move both culture and commerce. You own the thinking that powers work across SAY · DO · STAY.
Social Intelligence & Insight
- Lead social listening & cultural intelligence — mine conversations, trends, communities, competitor share-of-voice and cultural tensions from different sources of research.
- Find the human truth — distill noisy signals into sharp consumer insights, tension points and brand/category opportunities.
Insight-to-Strategy
- Build advocacy strategies across SAY · DO · STAY — define the strategic idea, audience, message architecture, channel/occasion plan and measurable objectives.
- Write inspiring, actionable briefs — connect insight → idea → activation → measurement, giving creative a springboard they can run with.
- Shape data-informed narratives — craft the why behind the work and persuasive, evidence-led recommendations for clients.
Creative-led & Disruptive Innovation
- Lead ideation with content & creative — develop culture-first, category-breaking concepts and campaign platforms, not just executions.
- Pioneer new formats & mechanics — across social advocacy, O2O activation and loyalty (co-funded occasion models, gamification, Reward Hub experiences).
- Champion test-and-learn — bring emerging trends, technology and bold experiments into the studio.
Leadership & Partnership
- Lead pitches and strategic presentations; act as a trusted strategic advisor to clients.
- Mentor planners and raise the strategic bar; set planning standards across the team.
- Collaborate across creative, account, data and tech so ideas are both bold and executable.
3. Requirements
Experience & skills
- 3-4 years in strategy or planning (brand, communications, social or creative strategy), ideally in an agency or advocacy/marketing environment.
- A proven record of turning social and consumer insight into effective, award-worthy campaigns and platforms.
- Willing to learn about social listening and intelligence tools, and of research methods (qualitative + quantitative).
- Exceptional storytelling — writes sharp briefs, decks and narratives, and presents and sells ideas with confidence.
- Strong creative instinct — bridges data and creativity, and inspires creative teams.
- Deep understanding of Vietnamese consumer culture, social platforms and trends.
- Leadership and mentoring ability; Vietnamese fluency and strong English.
AI adoption (a must-have mindset)
We are an AI-forward studio. You will use AI to make intelligence deeper and strategy faster — amplifying, never replacing, sharp human thinking.
- Sharper intelligence — AI-assisted social listening, trend detection, sentiment and theme clustering, and synthesis of large data into insight, faster.
- Faster strategy & ideation — use aggregation technique for research, rapid concepting, scenario exploration, brief drafting and pressure-testing ideas.
- Build AI workflows — create and curate prompts and workflows that lift the whole team's speed and quality, and share best practice.
- Sound judgement — validate AI outputs against real data and cultural nuance; safeguard originality, rigour, ethics and brand truth.
What we offer
- A senior seat where strategy, data and creativity meet — shaping work for brands people know.
- A team that invests in AI tooling, in bold ideas, and in your growth.
- Competitive salary, diverse clients, and a culture that values craft, measurable impact and sustainability.
