Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Team: Finance
Line Report: Finance Manager
Cross-functional Partners: Commercial | Marketing | Product | Operations
About Lixibox
Lixibox is Vietnam's leading premium beauty and wellness platform. We bring together the best global beauty brands, including Halio, Paula's Choice, NUXE, Shiseido and many others. We are building the future of beauty, wellness and longevity through exceptional products and customer experiences.
Role Purpose
- Own commercial promotion planning across Marketplace, E-commerce, Retail and Wholesale, using the right mix of pricing, discounts, gifting, bundles and promotion mechanics to drive revenue while protecting margin and maintaining healthy inventory.
- The role works closely with Revenue and other commercial teams to translate sales targets, inventory priorities and profitability objectives into actionable promotion plans.
Key Responsibilities
1. Commercial & Promotion Planning
- Build monthly and quarterly promotion plans based on sales targets, campaign calendars, inventory priorities and margin targets.
- Develop promotion mechanics by channel and SKU, including pricing, discounts, bundles, GWP, vouchers and other commercial incentives.
- Recommend pricing and promotion approaches to improve conversion and drive incremental sales.
- Identify products to push, maintain or clear based on sales performance, DOC, stock aging and margin.
- Ensure promotion plans are commercially viable and executed within approved budgets.
2. Pricing & Channel Promotion
- Plan promotions across Marketplace, E-commerce, Retail and Wholesale (GT, MT & B2B).
- Balance selling prices, discount levels and promotion mechanics across channels while considering competitiveness and profitability.
- Align Marketplace promotions with platform campaign calendars and commercial opportunities.
- Develop channel-specific offers including bundles, GWP, sampling, exclusive promotions and clearance programs.
- Monitor competitor pricing and promotion activities and recommend timely actions.
3. Inventory & Gifting
- Work with Revenue, Demand Planning and Buyer teams to monitor DOC, slow-moving and aging inventory.
- Build promotion and clearance plans to improve sell-through and inventory health.
- Plan GWP and gift requirements based on campaign plans, sales forecasts and available stock.
- Monitor gift usage and coordinate purchasing requirements with Buyer to avoid shortages or excess inventory.
4. Performance & Trade Spend Management
- Track key commercial KPIs including Sales/NMV, Promotion ROI, Margin, Promotion Cost %, Sell-through and DOC.
- Evaluate campaign performance and identify opportunities to improve sales and profitability.
- Manage promotion and trade spending within approved budgets and recommend allocation based on business priorities.
- Identify performance gaps and translate data into clear commercial actions.
5. Cross-functional Collaboration
- Partner closely with Revenue, Marketing, Wholesale, Finance, Demand Planning and Buyer teams to align commercial plans and execution.
- Discuss and challenge promotion mechanics, pricing, budgets and channel priorities based on commercial impact.
- Prepare commercial plans, performance updates and recommendations for management.
- Follow through with relevant teams to ensure agreed actions are executed on time.
Candidate Requirements
- 4–6+ years of experience in Commercial Planning, Trade Marketing, Revenue Growth Management, Category Management or related roles.
- Experience in Beauty, FMCG, Retail or E-commerce is preferred.
- Strong commercial and analytical mindset.
- Solid understanding of pricing, promotion, margin, trade spend, inventory, DOC and sell-through.
- Comfortable working with numbers, sales targets and commercial P&L considerations.
- Strong communication, stakeholder management and presentation skills.
- Hands-on and able to turn data into practical commercial actions.
- Comfortable working in a fast-moving, cross-functional environment.
Role Mission
Drive smarter commercial growth by turning pricing, promotions, gifting and inventory into effective revenue levers — increasing sales while protecting margin and maintaining healthy inventory.
