Senior Channel Executive

Job Summary

The Senior Channel Marketing Executive is responsible for leading key channel initiatives and supporting the Channel Marketing Manager in implementing best-in-class marketing execution across Coca-Cola Vietnam's sales channels (Traditional Trade, Modern Trade, and On-Premise). This role ensures that trade activations, POSM deployment, campaign localization, and execution tracking are conducted with excellence and in alignment with national strategy. The position also acts as a coach and coordinator for junior members on the channel team.

Key Responsibilities

• Campaign Execution
• Lead the implementation of channel-specific campaign activations, ensuring timely and consistent rollout across all touchpoints.
• Partner with Sales and Field Execution teams to drive campaign visibility and compliance with Perfect Store (PICOS) standards.
• POSM and Trade Tools Deployment
• Plan and supervise the design, production, and deployment of POS materials, including inventory management and distribution to regions.
• Provide input on POSM improvements based on outlet feedback and channel dynamics.
• Trade Promotion & Shopper Engagement
• Co-design and execute trade programs and shopper engagement plans in partnership with regional trade marketing.
• Track shopper and outlet response to promotions, and provide feedback for future improvements.
• Channel Analysis & Reporting
• Monitor key channel KPIs including RED/PICOS scores, campaign ROI, and budget utilization.
• Consolidate execution and performance data into actionable insights for planning reviews.
• Cross-functional Coordination
• Work with Supply Chain, Sales, and Commercial Excellence on new product launch execution, demand forecast inputs, and budget compliance.
• Coordinate closely with external vendors and creative agencies for activation elements.
• Team Support & Guidance
• Provide operational guidance and peer mentoring to junior executives or interns.
• Serve as first line of support for cross-functional questions on campaign execution and tools

Requirements

• University/Bachelor's Degree
• 5 years of previous work experience are required
• Strong analytical, communication, innovation, problem solving and decision making
• Good in Project Management
• Ability work under pressure and in a dynamic environment
• Ability to influence/ motivate and collaboration
• Creative and innovative
• Good English both writing and speaking

***Please note that by submitting an application to us, you consent to our processing of personal data about you that is provided by you and otherwise lawfully collected by us (which may include sensitive data) for our company's recruitment purpose. Where you provide us personal data of others, you further undertake that we are permitted to receive and process such data for the purpose for which you provided it. You may send your queries or request for support concerning our personal data processing activities to hrvn(at)coca-cola.com.vn. To better understand our personal data processing practices, please visit www.swirecocacola.com/en/Others/Privacy-Policies.html to the full Privacy Policy of Coca-Cola Beverages Viet Nam Limited.

Swire Coca-Cola is committed to fostering an environment that values Diversity, Equality, Inclusion, and Belonging. We believe that a diverse workforce drives our goals and contributes to overall success. As an equal opportunity employer, Swire Coca-Cola hires talented individuals from any backgrounds and conditions. We strive to create a work environment that is respectful, inclusive, and free from any form of discrimination, harassment, or intimidation. If you require special assistance due to disability or any other conditions during any stage of the recruitment process, please feel free to contact us via email [Confidential Information] at any time. We appreciate your interest in joining our team and your commitment to contributing to a diverse and inclusive workplace.