Analyze internal and external data to generate insights and recommendations that support business decision-making and drive company growth.
Develop performance reports and dashboards, identify business opportunities, and propose solutions to optimize category and brand performance.
Key Responsibilities:
Collect, analyze, and interpret complex data from internal and external sources to develop reports, dashboards, and presentations for stakeholders.
Generate actionable insights to optimize pricing strategies, product portfolio management, marketing activities, and distribution channels.
Monitor competitor activities and identify emerging consumer trends to support business strategy development.
Define and track Key Performance Indicators (KPIs) to measure the effectiveness of business activities and strategic initiatives.
Collaborate with cross-functional teams, including Brand Marketing, Trade Marketing, Corporate Communications/PR, and other stakeholders, to gather data and support decision-making processes.
Qualifications:
Bachelor's degree in Business Administration, Economics, Finance, Marketing, or a related field.
Strong analytical mindset with the ability to interpret data and translate findings into actionable business insights.
Advanced proficiency in Microsoft Excel; experience with data visualization tools such as Power BI is an advantage.
Minimum 3 years of experience in business analysis, data analytics, market research, or business planning.
Hands-on experience or strong understanding of the FMCG industry, including market dynamics, distribution channels, consumer behavior, and industry-specific data sources.
Familiarity with FMCG data systems and research tools, such as industry reports, retail audit, media tracking, social listening, and sales & distribution data.
Strong business acumen and results-oriented approach.
