Senior Brand & Partnership Marketing Specialist

Role Purpose

FPT Long Châu is seeking a Senior Brand & Partnership Marketing Specialist to develop and execute integrated marketing programs with local and multinational pharmaceutical and healthcare partners. The role is responsible for strengthening Long Châu's brand equity, engaging priority customer segments and delivering measurable business value for both Long Châu and its partners.

The successful candidate will translate market opportunities, partner objectives and customer needs into practical IMC and Marketing 360° plans, while leading cross-functional execution from initial brief through performance review and partnership expansion.

Key Responsibilities

1. Brand Strategy & Integrated Marketing Planning

•  Analyze healthcare trends, category dynamics, competitor activity, customer insights and partner priorities to identify brand and growth opportunities.

•  Develop annual, quarterly and campaign-based marketing plans with clear objectives, target audiences, insights, value propositions, messages, budgets, timelines and KPIs.

•  Build IMC and Marketing 360° plans across Digital, Social, Content, CRM, App/Web, E-commerce, PR, Retail Media, Trade Marketing, pharmacy visibility, events and activations.

•  Ensure all plans are customer-centric, commercially relevant and aligned with Long Châu's brand positioning and business priorities.

2. Partnership Development & Management

•  Identify, assess and develop collaboration opportunities with pharmaceutical, consumer healthcare, OTC, dietary supplement/VMS, dermocosmetics, medical device and healthcare service partners.

•  Prepare partnership proposals, campaign frameworks, joint marketing plans and business cases tailored to each partner's brand and commercial objectives.

•  Work directly with local and multinational partners to align campaign scope, investment, deliverables, media rights, approval processes, timelines and success metrics.

•  Build trusted long-term relationships and proactively identify opportunities to expand partnerships beyond individual campaigns.

3. Campaign Execution & Cross-functional Coordination

•  Lead end-to-end campaign delivery, including briefing, planning, content and asset development, approvals, launch, implementation and post-campaign review.

•  Coordinate Brand, Digital, Social, CRM, E-commerce, Retail Media, Trade Marketing, PR, Data, Creative, Pharmacy Operations and other relevant internal teams.

•  Manage agencies, production partners, media vendors and other suppliers; maintain control of campaign scope, budget, quality and timeline.

•  Ensure customer-facing communications are accurate, responsible and compliant with healthcare, pharmaceutical, advertising and internal approval requirements.

4. Data, Performance & Growth Optimization

•  Collaborate with CRM, Data, BI and Research teams to identify priority customer cohorts, behaviors, customer journeys and activation opportunities.

•  Apply segmentation, personalization and test-and-learn approaches to improve message relevance, channel efficiency and conversion.

•  Monitor campaign performance and partner investment against brand, engagement, traffic, acquisition, conversion, sales and ROI-related KPIs.

•  Prepare clear performance reports, business reviews and recommendations for campaign optimization, repeat collaboration and next-step growth.

Qualifications & Experience

•  Bachelor's degree in Marketing, Business Administration, Communications, Pharmacy, Healthcare Management or a related field.

•  Minimum 3 years of relevant experience in Brand Marketing, Partnership Marketing, Product Marketing, Integrated Marketing, Trade Marketing or Digital Marketing.

•  Hands-on experience in pharmaceuticals, consumer healthcare, OTC, dietary supplements/VMS, health and wellness, dermocosmetics, medical devices, pharmacy retail or related healthcare categories is required.

•  Proven experience developing and executing IMC or Marketing 360° campaigns across online and offline channels.

•  Experience working directly with local or multinational pharmaceutical and healthcare partners is strongly preferred.

•  Experience managing campaign budgets, agencies, multiple stakeholders and concurrent projects from planning through completion.

Skills & Competencies

•  Strong understanding of brand strategy, consumer insight, segmentation, positioning, customer journey and omnichannel marketing.

•  Solid knowledge of Digital, Social, Content, CRM, E-commerce, Retail Media, Trade Marketing, shopper marketing and in-store activation.

•  Strong proposal development, presentation, negotiation, stakeholder management and relationship-building skills.

•  Commercial and data-driven mindset, with the ability to connect marketing activities to customer and business outcomes.

•  Proficient in PowerPoint and Excel; good command of English for proposals, presentations and collaboration with multinational partners.

•  Strategic, proactive and accountable, with strong project ownership, execution discipline and attention to detail.

Success Measures

•  Quality and business relevance of marketing plans and partnership proposals.

•  Campaign delivery against agreed scope, timeline, budget, quality and compliance standards.

•  Achievement of agreed brand, customer, media, conversion and commercial KPIs.

•  Partner satisfaction, repeat collaboration and growth of long-term partnership value.